Since its inception in 2006, the College has endeavored to create strong brand recognition and to convey a clear mission and vision. The Newcomb-Tulane College Director of Marketing and Communication will serve as a key member of the leadership team of the College, and in this newly created position, the Director will oversee all strategic planning for defining and communicating the College's brand, including developing creative and consistent communications and messaging for campus stakeholders and external constituents of the College. The Director will be innovative and creative in developing ideas for communication strategies to students and faculty, and will make recommendations to the Dean as to new ideas and endeavors.
The Director will be responsible for the major events of the college, the production of the College's premier publication, the College's communication budget and will partner with College units to manage their communication campaigns' all with the goal of streamlining and centralizing our branding and communication resources in order to promote undergraduate student academic success and help the College meet student retention goals. The Director will execute and oversee communication campaigns for the College, which includes designing and updating web pages, crafting social media initiatives, and creating print material, as well as conceptualizing and overseeing video productions. Additionally, the Director will represent the College on the communication council, led by the University's Office of Public Relations. The Director will be an important member of this campus network and will develop relationships within that network to create opportunities for co-branding and cross-promotion with other campus offices. The Director has a strong commitment to the mission of the College and seeks innovative methods of communicating it to internal and external constituencies.
Knowledge of various web design programs such as (Drupal).
Strong knowledge of the development, implementation and measurement of marketing campaigns, public relations initiatives and digital communications including web and social media content management.
Strong writing and editing skills and ability to manage projects for strategy through concept and execution with a creative team approach.
Working knowledge of print and electronic media and ability to write and speak effectively.
Ability to create effective messaging rapidly during evolving situations.
Ability to research, analyze situations accurately and adopt an effective course of action.
Ability to establish and maintain cooperative and effective working relationships with others.
Bachelor's degree from a regionally accredited college or university in communications, marketing, business or a related field and three years of progressively responsible management experience with an emphasis in public relations and marketing or a closely related field.
High school and nine years of supervisory experience in public relations, marketing or media.
Advanced web production skills with proficiency in professional graphic software applications (Photoshop, InDesign, etc.) and excellent understanding of electronic media capabilities and limitations (limited color palette, bandwidth, etc.).
Internal Number: IRC19666
About Tulane University
As the academic home for all full-time undergraduates at Tulane, Newcomb-Tulane College educates its multifaceted student body through its commitment to academic breadth and depth, interdisciplinary exploration, engaged scholarship and research, and opportunities for service. By supporting the development of each student’s intellect and creativity both within and beyond the classroom, the College prepares its students to be leaders and citizens who think and engage critically, imaginatively, and ethically with local, national, and global communities.