The Global Cold Chain Alliance (GCCA), a fast paced, growing trade association that serves the global temperature-controlled supply chain industry, is seeking a Manager of Marketing.
We are looking for a deadline driven, proactive, self-motivated, team player, to join our global staff. In this role you will work with your colleagues, as well as a third-party marketing consulting firm, to create and execute marketing campaigns for GCCA’s various programs, services, and events. Tasks will include creating and maintaining the association’s annual marketing calendar, designing and executing marketing plans, drafting marketing messages (print, email, social), and tracking the results of your marketing efforts.
The ideal candidate to join our growing association will be an excellent writer and skilled in project management. They will need to be able to establish and maintain effective, collaborative working relationships with other staff, members and volunteer leadership. This individual will work well under pressure, meet deadlines while making sound decisions, and accommodate shifting priorities. Candidates that are proactive, self-motivated, team players who are detail-oriented, and creative will thrive in our collaborative environment.
Develop and execute association marketing campaigns
e-mail campaigns to various audiences within and outside of membership, meeting deadlines, following timelines, and ensuring uniformity of content/messaging.
Coordinate development of marketing collateral for association programs and membership that align with association brand standards (i.e., promotional flyers, programs, etc.)
Work closely with membership team to drive member prospecting activities via promotional campaigns and prospect outreach.
Maintain content and production calendar, keeping up-to-date on all timelines.
Design and edit graphics for web, social media, and print.
Coordinate the publication of GCCA’s e-newsletter, including writing articles and vetting member submissions.
Track email analytics and report on impact and success; research and introduce innovative methods and outlets for member communications.
Manage vendor relations and budgets for email provider, graphic designers, printers, signage companies, etc. Serves as liaison for outside vendors
Primary administrator of content management system (CMS), currently Drupal.
Work with staff to maintain association content strategy and web standards.
Monitor and report regularly on website analytics.
Coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and association mission.
Manage social media editorial calendar and post valuable, shareable content regularly, ensuring association is positioned as an industry leader online.
Bachelor’s degree preferred
At least 3 years experience in marketing
Highly driven and results-oriented
Strong interpersonal skills and excellent customer service required
Strong communication skills with an emphasis on writing
Ability to manage multiple projects and meet deadlines
Attention to detail
Graphic design skills and experience with Adobe Creative Suite required
Some knowledge of HTML, PHP and Java Script preferred
Experience working with Content Management Systems, including Drupal preferred
Knowledge or experience working with Email Solution Providers (i.e., Constant Contact, Magnet Mail)
Familiarity with customer relationship management systems, specifically Abila netFORUM
Additional Salary Information: Interested candidates should submit a cover letter, salary requirements, and resume to firstname.lastname@example.org. No calls please.
GCCA offers a comprehensive benefits package including health insurance, dental insurance, life insurance, and matching 401(K) contribution. GCCA headquarters is located at 241 18th Street South, Suite 620, Arlington, VA. GCCA is an EEO employer.
We are currently working remotely, however at some point in 2021 we will return back to our offices in Arlington (Crystal City).
About Global Cold Chain Alliance (GCCA)
The Global Cold Chain Alliance (GCCA) is a trade association that serves the global temperature-controlled supply chain industry, otherwise known as the “cold chain.” We represent organizations that handle, store, and transport the food we eat. We have 1,300 member organizations in 75 countries around the world.