At Pacira BioScience, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the postsurgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results. Pacira BioSciences currently has an opening for a Senior Director, Digital Marketing.
The Senior Director of Digital Marketing is responsible for developing full funnel integrated digital media strategies to drive awareness and demand for both EXPAREL and iovera°. This leader will create an overarching digital and social media strategy to optimize a digital marketing investment and oversee all media for both products. Bringing deep expertise in SEM, SEO, Display, and Social channels, this individual will be responsible for working cross-functionally to support the core franchises within the overarching marketing team.
Develop digital marketing strategy and supporting budget recommendations for Pacira portfolio.
Shape and participate fully in the development of the portfolio strategy along with other marketers within Pacira.
Identify new, innovative digital marketing opportunities, set objectives, and gain alignment across commercial organization.
Establish metrics to track progress, identify areas of growth and quantify impact.
Build and implement innovative tools which would include personal and non- personal solutions to enhance customer engagement.
Launch social media campaign designed to heighten awareness of non-opioid pain management and our portfolio
Track and manage budgets, forecasts and assumptions.
Lead efforts to assess and optimize the digital marketing mix and resource allocation across teams and identify potential synergies and savings.
Manage vendors to ensure execution of strategy and business objectives
Recruit, develop and retain digital marketing talent
Bachelor’s degree from accredited college or university, MBA preferred.
Minimum 10 years’ experience progressive responsibility in marketing; pharmaceutical and/or medical device industry preferred.
Minimum 7 years in digital marketing
Experience in successfully leveraging digital and social media campaigns
Proven ability to lead others, drive execution, and build alignment within teams and across functional areas.
Demonstrated strong analytical skills.
Strong project and process management skills including the ability to manage multiple projects, set priorities and meet deadlines.
Demonstrate ability to work effectively in complex, rapidly changing environment.
Excellent oral and written English communications skills.
Excellent platform skills; ability to deliver complex, clinical information to diverse populations.
Proven team player with ability to navigate and collaborate cross functionally; able to influence those over whom there is no immediate supervisory capacity to achieve objectives.
Solid financial and business acumen; analytical mindset.
Ability to travel approximately 30%
Effective team leader and builder, organizing the execution of digital marketing initiatives across multiple digital niches. Specializes in developing and implementing marketing programs and projects to support annual sales objectives. Effectively manages digital strategy development, audience engagement tactics, competitive analysis, and research.
Digital Marketing Management • Digital Strategy Development • Digital Lead and Demand Generation • Performance Marketing • Paid Media • Multi-Channel Marketing • Google Analytics • Google Ads • Search Engine Optimization (SEO) Strategy • Pay Per Click (PPC) Strategy • Account-Based Marketing (ABM) • Email Marketing • Social Media Marketing • Marketing Strategy • Marketing Data Analysis • B2B & B2E Marketing
Pacira is proud to be an Equal Opportunity Employer and does not discriminate against applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), veteran status, disability or genetic information, or any other characteristic protected under applicable federal, state, or local law.
About Pacira BioSciences
At Pacira Pharmaceuticals, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the postsurgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results.