Work location: Office in one of the following locations: Chicago, IL; Indianapolis, IN; Minneapolis, MN; New York; New Jersey; St. Louis, MO; Boston, MA
SHIFT: Day Job
IngenioRx is a new type of pharmacy benefits manager. Not defined by legacy models of what a PBM should be, we're building an authentic and active pharmacy care model – one that is future-focused and deeply ingrained in our members; care journey. Our unique, clinical-first lens, our affinity for innovation, and our calling toward empathy guide the design of our products and services – addressing individual needs and making a true difference.
IngenioRx - Product Marketing Manager
We're looking for a strategic, creative and process-oriented Product Marketing Manager to join our marketing team. As Manager, you will be responsible for developing and executing product and portfolio marketing strategies through the entire lifecycle of our pharmacy-focused products and services.
Specific responsibilities of this role include: - Builds both B2B and B2C product and portfolio marketing plans that drive adoption and profitable growth. - Assists in product pricing assessment and recommendations while serving as single point of contact on marketing issues and resolution. - Challenges the collective to think differently, discovering “white-space” and new opportunities for innovation while naturally moving with a sense of action that matches the fast pace of our business. - Bringing to life a digital-first mindset in the stage-gated development process with the ability to move seamlessly from the strategic to the tactical as necessary. - Leads development of marketing collateral, review of communication materials, support of marketing initiatives, and direction to marketing support and creative staff.
Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience which would provide an equivalent background.
- An MBA with a focus in Marketing is a plus. - Product or service marketing and digital product marketing experience is a strong plus. - Ability to expertly analyze and interpret data required. - Comfort in the ambiguous, while anticipating the next problem to solve are also required. -Strong oral, written and interpersonal communication and facilitation skills required.
Internal Number: PS39867
About Anthem, Inc.
Anthem, Inc is an innovative health company dedicated to advocating total person health by making insurance simpler. Through our affiliated companies, Anthem serves more than 106 million people, including more than 42 million within our family of health plans – that’s one in eight Americans!
We are hard at work reimagining our marketing organization to focus on bringing Anthem’s brand promise to life across all aspects of the consumer experience. We are eliminating traditional marketing silos so all Anthem talent is working together to improve the health and wellness of our members. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team.