| At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement. SHRM marketing applies an audience-centric model to its operations. In this role you will support a team that plays a role in the world of work. You will operationalize and execute acquisition, retention, engagement and product marketing. Intense understanding of audience insights and behaviors as well as marketing technology and enablement tools is required. In order to motivate the audience to action this role requires strong marketing storytelling, reporting and optimization, and expertise in Marketo, SalesForce (Integration Studio, Community Cloud, etc.), and Google Analytics. Your Day: - Deployment expert of integrated marketing plan – digital and traditional
- Drives loyalty and preference with audience creating high CLV
- Write marketing plans and marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action – click, buy, etc.
- Execute SHRM’s member acquisition, retention and engagement strategy for this segment
- Operationalize SHRM’s audience-centricity model and partner with analytics to constantly monitor and optimize engagement and experience
- Analyze and translate data into clear insights and actionable recommendations
- Manage marketing automation campaigns and operations throughout the customer lifecycle
- Drive continued innovation in evolving marketing programs to most effectively engage audience segment
- Develops a deep understanding of target audiences
- Adoption and expertise in SHRM’s marketing technology, automation, personalization, and customization tools and tracking including Marketo, SalesForce, Interactive Studio, Community Cloud, Cobalt and more
- Understanding of tactical implementation against budget
- Analyze data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell
- Bundling, product adoption and revenue growth across events, learning systems, certification, SHRM Store and other product categories
- Lead across execution and tactics initiatives
- Project management of integrated campaigns
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