Associate Director of Marketing, Harvard Summer School & Professional Development

This position is responsible for directing the marketing for Harvard Summer School, which serves approximately 9,000 part-time adult students, traditional college students, and high school students each summer.

Under the direction of the Director of Marketing, Harvard Summer School, Professional Development Programs and Harvard Institute for Learning in Retirement, this position is responsible for coordinating the marketing for Harvard Summer School, which serves approximately 9,000 part-time adult students, traditional college students, and high school students each summer as well as Harvard DCE Professional Development Programs, which creates and delivers courses for professional audiences focused on career advancement. The role also has some responsibility for supporting marketing of the Harvard Institute for Learning in Retirement, a year-round program serving approximately 500 retired professionals. All entities are part of the Division of Continuing Education (DCE).
This position also works closely with the Director of Marketing Services team, the Marketing Directors for the other schools/programs and several external strategic partners. This is a hands-on role for someone with strong strategic skills who is also capable of developing and executing detailed marketing campaigns.
Specific responsibilities:

• Supports the development of and manages the marketing strategy for Harvard Summer School, Professional Development Programs, and Harvard Institute for Learning in Retirement. Conducts market research efforts to gather insights on demand and competitive opportunities.
• Collaborates on developing a global B2C lead generation strategy and marketing plan that attracts qualified leads from across the globe and converts them to enrolled students.
• Develops and delivers periodic quantitative and qualitative reports on optimization of the marketing funnel, campaign results, and return on investment for marketing campaigns.
• Works with the marketing services team to create and execute integrated marketing campaigns and effective go-to-market strategies to acquire and retain qualified students for existing and new offerings. Guides the production of valuable content within the marketing services team for the public websites and social channels
• Works with the marketing services group and strategic partners to allocate an advertising budget of approximately $3M through the most effective channels as supported by data. Measures and reports back on results and focuses on continuous optimization.
• Surveys and interacts with prospects and new students to share customer insights.
• Works with academic program directors to clarify the value proposition and points of differentiation for programs and supports the development of effective content to convey those.
• Educates both internal and external stakeholders and student service teams on new and existing offerings and their benefits.
• With alumni affairs, develops and implements an approach to engage the community of past students with the goal of encouraging repeat business.
• Develops and manages a webinar/event strategy for attracting and converting qualified prospective students, including logistics, communications, data capture, and social promotion.

The Faculty of Arts and Sciences will not provide visa sponsorship for this position.

In order to be considered for this role, a resume and cover letter must be submitted with application.

The Division of Continuing Education (DCE) comprises several entities serving about 30,000 [PRM1] students annually. The Harvard Extension School, the Harvard Summer School, the Harvard Professional Development Programs and the Harvard Institute for Learning in Retirement allow Harvard to serve the learning needs of students across their life. For more than a century, Harvard Extension School has made Harvard faculty and teaching accessible to a diverse community of local, national, and international students. Harvard Extension School enrolls approximately 17,000 students per year in approximately 46 graduate and undergraduate liberal arts and professional fields. More than 1,500 open enrollment courses are offered year-round with over 600 available online are offered at affordable prices to our communities across the world. Harvard Summer School offers approximately 450 courses on the Harvard Campus to 11,000 secondary school, college and adult learners and more than 30 international study abroad programs for up to 600 students each summer. The Division also includes the Harvard Institute for Learning in Retirement with approximately 550 active members and Harvard Professional Development Programs offering 80 short noncredit courses to almost 4,000 learners annually.

All formal offers will be made by FAS Human Resources.

Harvard offers an outstanding benefits package including:

• Time Off: 3 - 4 weeks paid vacation, paid holiday break, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days per year.
• Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.
• Retirement: University-funded retirement plan with full vesting after 3 years of service.
• Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.
• Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.
• Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services.
• Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.