Celebrity Series of Boston (CSB) seeks a Director of Marketing and Communications to provide leadership, strategic direction, and overall management for the daily operations of the marketing and communications efforts of the organization. The Director is responsible for maintaining and growing the CBS audience through the design, measurement and management of the marketing, communication, graphic design, ticketing, and revenue strategy, and oversees box office functions.
They have experience in managerial and leadership roles, including work in core functional areas of marketing and communications. They embrace the quickly evolving role of digital media, as both a marketing vehicle and as a platform for delivering artistic content to existing and potential audiences. They think nimbly and are adaptable, as the return to live, in-person concerts (anticipated in late 2021) will require a marketing and sales effort unlike previous seasons.
Reporting to the Chief Operating Officer, the Director is a key member of the senior management team (Executive Director, Chief Operating Officer, Chief Financial Officer, Chief Advancement Officer, and Artistic Programmer), and will develop strategies, allocate staff resources, and employ technology to advance CSB’s mission consistent with the organization’s strategic plan, goals, and values.
Oversees activities to engage current and prospective audience members in the sale of tickets to CSB’s performances and is responsible for annual performance revenue goals (approx. $4-$4.5 million in pre-COVID times.)
Works with senior management team to develop a long term strategic digital strategy, including live streaming of both paid and free in-person performances.
Develops and monitors annual department budgets and operating plans.
Works with COO, Executive Director, and Artistic Programmer to develop and implement a strategic acquisition strategy to ensure new audience growth across various segments.
Implements audience engagement policies and related communications that are consistent with the organization’s values in equity and inclusion.
Supervises department staff, including marketing/communications/design/box office personnel (8 full-time, 2-5 part-time and contract workers); provides leadership, direction, and motivation to achieve annual marketing and organizational goals.
Ensures retention and analyses of audience data to help achieve organizational goals.
With box office staff, develops revenue strategies, including ticket pricing, sales promotions, discount strategies and dynamic pricing to maximize performance revenue.
Ensures department is proficient with Tessitura CRM system, is up to date with related upgrades and applications, and seeks out organizational efficiency and collaboration.
Manages departmental expense budget to ensure sound financial controls.
Ensures CSB’s branding and related graphic design are implemented consistently across all media; oversees all outsourced and in-house materials, including collateral, direct mail, and all forms of online communications.
Manages third party vendors, such as Capacity Interactive, TRG, and Tessitura’s business consulting division, to enhance revenue and increase expense efficiencies.
Oversees at-venue institutional messaging and branding materials.
Oversees public relations and publicity efforts to ensure consistent message and develop adequate knowledge and awareness of Celebrity Series mission, programs and performances among stakeholders, audience members and the public in general.
Collaborates with Advancement department to ensure consistent and strategic flow of information and institutional messaging to existing stakeholder, donor, audience, and potential audience households.
Oversees external communication strategy that represents organization’s values in equity and inclusion.
Supports community engagement and public performance projects (strategy, branding, public engagement, and any recruitment efforts, in concert with external project teams).
Working with the Executive Director and senior management team, ensures that internal and external communications reflect the mission and tone of the organization and are employed effectively to help achieve the organization’s strategic goals.
As member of the senior management team, works collaboratively with all departments to ensure that strategic programmatic, institutional, and financial objectives are met.
Acts as representative authority of the organization as necessary (at performances, community events, industry convenings, fundraising events, volunteer events, etc.).
Fosters a sense of collaboration and shared purpose across all departments, and particularly, between Marketing/Communications and Advancement.
Provides staff development, gives constructive criticism, and rewards achievement.
Embraces and constantly assesses CSB’s commitment to be an anti-racist organization.
Attends relevant meetings of the Board of Directors and various board committees and serves as staff liaison to the Marketing Committee.
Cultivates positive relationships with existing and new organizational partners.
Represents CSB’s values, code of conduct, and creates a positive, respectful experience for others.
Celebrity Series offices are located at 20 Park Plaza, Suite 1032, Boston, MA. All work is currently being conducted remotely and will continue until at least June 30, 2021. Remote work is expected to remain a partial component of the work environment.
Salary & Benefits
Salary is competitive in the arts and culture sector, and dependent upon experience. Position is classified as non-exempt. Benefits include medical, dental and life insurance, short/long-term disability, 403(b) retirement plan, and paid time off.
How To Apply: To apply, email a cover letter, salary requirements, and resume as a single PDF file to firstname.lastname@example.org. Please outline why you are seeking this position, how you became aware of the role, and any direct experience with similar positions and institutions. No phone calls please. Applicants are encouraged to submit interest by March 5, 2021.
The Celebrity Series of Boston, Inc. is an equal opportunity employer and welcomes applications from candidates demonstrating diversity of race, gender, sexual orientation, religion, ethnicity, and national origin. Celebrity Series is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, artist and audience focus, and innovation.
Marketing experience with advancing responsibilities in management level positions
Proven record of developing and executing an acquisition strategy in growing new audience on behalf of an organization
Experience in a performing arts environment with diverse revenue streams and multiple constituencies desirable
Demonstrated experience with representing an organization and its communication strategy to a broad range of constituencies.
Exceptional written and oral communication and presentation skills
Experience setting strategic goals and direction with an equitable and collaborative decision-making approach.
Experience with decision-making and implementation of policies that promote equity, sensitivity, and inclusion
Strong budgeting, problem-solving, and project management skills.
Supervisory experience with the ability to lead, motivate, and develop staff to achieve institutional goals.
Attendance at evening and weekend performances and special events is required, in addition to regular weekday office hours.
Experience with the Tessitura CRM system is desirable; proficiency in Microsoft Office
Confident, articulate, intelligent self-starter and finisher who is creative and entrepreneurial, yet collaborative and team oriented
Embraces a data-driven environment, focused on rigorous analysis of sales and attendance results
Emotionally mature, with a sense of humor, and able to achieve results when working collaboratively with a wide variety of people and ideas
Strong listening skills and cultural sensitivity towards people of various ages, educational backgrounds, and life experiences
Commitment to advancing active anti-racism efforts in the workplace
Demonstrates exceptional communication and interpersonal skills in developing and maintaining positive relationships
Dedication to organizational mission, vision and respect for philanthropic process, and
Affinity for Boston and its cultural entities, and knowledge of and passionate connection to the Greater Boston performing arts scene.
About Celebrity Series of Boston
With a mission to present performing artists who inspire and enrich our community, Celebrity Series, founded in 1938, has become a mainstay of Boston’s cultural life by bringing a widening spectrum of performers to Boston’s major concert halls. CSB presents over 70 mainstage performances in 8 to 10 different venues, and over 150 community engagement activities annually. Celebrity Series’ audiences experience the world’s great orchestras, chamber ensembles and soloists, and leading artists in contemporary dance, jazz, world, and folk music, and spoken word. Alongside mainstage performances, CSB’s Arts for All! community engagement programs connect it with a dynamic network of hundreds of community collaborators, reaching thousands of individuals annually, through 150+ activities. During the COVID-19 pandemic, performances have been live streamed (free and paid) through its website as Celebrity Series @ Home. While initially pursued as a response to the shutdown of live performances, streamed content will remain an important and complementary strategy when live, in-person performances return. Learn more at www.celebrityseries.org.