Assistant Dean of Marketing and Recruitment of Graduate Programs
St. John's established in 1870, has three New York City campuses; a graduate center in Hauppauge, NY; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University's outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John's University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John's is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. As noted in our Vision Statement, our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
Assistant Dean of Marketing and Recruitment of Graduate Programs
School of Education
Job Summary: Reporting to the Dean of the School of Education (SOE) and Associate Dean of Graduate Program and Faculty Development, the Assistant Dean of Marketing and Recruitment manages the integrated marketing communications functions for student and alumni engagement as well as graduate recruitment across all mediums and channels, which include planning, implementation and analytics to measure the performance of each vehicle. These vehicles include, but are not limited to outreach, promotional material, digital, broadcast, out-of-home media, social media, and print advertising.
Duties and Responsibilities:
Collaborate with Deans, department chairs and program coordinators to support in their efforts in the recruitment of graduate students.
Fosters partnerships as an integral part of the enrollment management plan develops articulation and partnership agreements with schools, community colleges, school districts, community agencies, and other external organizations.
Researches competitive markets, demographics, trends, results, and other data related to objectives for recruitment.
Plans, developments, coordinates, and implements marketing strategies and tactics based on the SOE strategic plan and Admissions' targeted student recruitment markets, competitive positioning, and industry trends.
Designs specific marketing approaches based on the objectives outlined by the SOE, the Admissions' strategic recruitment plan, market segments, and targeted audiences. These include, but are not limited to:
direct response marketing in traditional, digital, and social media modes;
development of engaging program landing pages;
development of quality web content with keywords to increase presence in search results and build the brand through exposure, driving traffic to specific SOE program pages;
search engine optimization;
print, digital and social media advertising;
promoting programs in the general press, academic and practitioner societies, and other venues;
working in close collaboration with other colleagues within the university including those in the areas of integrated communications, social media, web publishing, digital marketing and graphic design, in order to review web, mobile, and social network analytics
Works closely with the appropriate university personnel to develop strategic and tactical marketing plans for implementation.
Implements uniform branding and editorial standards for all media.
Recommends the appropriate marketing mix for campaigns including placement, positioning, promotion, and public relations.
Conducts appropriate market research and opportunities for the SOE.
Analyzes data and metrics to modify recruitment marketing strategies and marketing initiatives.
Manages and creates alumni recruitment initiatives in collaboration with Alumni Engagement.
Manages and creates engagement activities for the graduate SOE population virtually and on campus.
Manage and facilitate all Graduate events hosted/sponsored by the Dean's Office.
Customer focused and service oriented.
Innovative and analytical thinker.
Flexibility to adapt one's approach to changes.
Ability to prioritize and multi-task.
Project management skills with attention to detail.
Good negotiating and conflict resolution skills.
Work effectively and collaboratively with various teams.
Clear and focused leadership skills.
Comfortable with Social Media and other digital tools.
Bachelor's degree in marketing, public relations or a related field.
A minimum of 5-years of significant experience conducting and evaluating marketing research.
A minimum of 3-years significant experience actively participating in successful strategic marketing campaigns across a variety of channels including traditional, web, and digital.
A minimum of 2-years of marketing copywriting experience for print and digital platforms.
Experience in the higher education market.
Experience executing social media marketing campaigns, search marketing campaigns, and digital marketing platforms
Demonstrated knowledge of the process of market research and digital benchmarking in the context of higher education programs.
Demonstrated knowledge of approaches to successful integrated marketing communications planning and the role of customer relationship management systems with lead generation.
Demonstrated knowledge of the technical approaches to market research and digital marketing and proficiency with multiple approaches.
Strong oral and written communication skills.
Admissions marketing experience.
Google analytics and landing page development
Some experience with digital video production and/or graphic design.
Some experience with event planning.
Knowledge of recruiting in a graduate education programs.
St. John's offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John's performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events.
Any offer of employment is subject to receipt by St. John's University of satisfactory references, verification of employment and education.
St. John's University is an Equal Opportunity Employer and encourages applications from women and minorities. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.
St. John's University is Catholic, Vincentian and Metropolitan. We are committed to attracting, motivating, and retaining a highly qualified and diverse workforce to support our mission of academic excellence and the pursuit of wisdom. Known for over 100 years of proud athletic tradition, our Big East excitement keeps Red Storm fans cheering. Ranked among America's top universities by The Princeton Review, St. John's University educates leaders for today's global society through quality academics, high-tech resources and an expanding international presence. With 1,500 Faculty and 1,400 Administrators/Staff, St. John's is a leading Catholic University in the Vincentian tradition, dedicated to making a positive difference in people's lives through active engagement in issues of energy and resource conservation, social justice and global citizenship. These values enhance the academic experience of more than 20,000 undergraduate and graduate students on three residential New York City campuses in Queens, Staten Island and Manhattan; a graduate center in Oakdale, NY; an international campus in Paris, France and Rome, Italy; and learning centers in other locations worldwide.