| Department Name: 89004:University Press Job Summary: This position promotes the mission of the University Press, the University, and the consortium by promoting books through direct marketing, advertising, and publicity. The person in this role contributes directly to the sales and review success of books produced and distributed by the scholarly publisher for the Commonwealth of Kentucky.
Responsibilities include publicizing approximately 50 new titles per year; arranging author appearances; nominating books for awards; planning and executing special events; producing or overseeing production of single title and sales flyers, text adoption pitches, subject catalogs, a regional holiday mailer, and a variety of targeted mailings, including e-promotion; tracking, analyzing, and reporting on direct mail promotions; researching, planning, designing, and placing advertisements for 50+ books a year in magazines, in academic journals, online, via social media, and via radio; building in-house mail and email lists designed to increase promotion, course adoption, and overall sales for the University Press; leading communications with community via social networking tools; and keeping abreast of electronic marketing trends and suggesting changes and new initiatives.
This position also recruits, hires, trains, supervises, and evaluates direct reports (student interns, P/T and temporary staff, contract workers), and indirectly supervises the Marketing Assistant. Position Time Status: Full-Time Required Education: BA Required Related Experience: 3 yrs Required License/Registration/Certification : None Preferred Education/Experience: Marketing experience required. Academic book publishing experience preferred. Driver’s license preferred. University Community of Inclusion: The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen. |
