Promote the sales and delivery of fiber-to-the-home broadband internet service to the community, acting as a brand ambassador, responsible corporate citizen, and representative of the organization at all times to the communities served by Tri-County Electric Membership Corporation.
Safety - Responsible for the knowledge of and abiding by the Board of Directors approved Georgia EMC Safety Operations Manual.
Objectives Unique to This Position
Plan and implement the promotion of fiber-to-the-home internet service.
Plan, develop, and implement promotional campaigns using all available channels to build brand awareness and provide marketing and advertising for fiber-to-the-home internet service provider.
Individually, collaboratively, or through contracted vendors, produce advertising materials, including social media, digital advertising, print, video, and radio advertising and marketing collateral.
Work with sales and network operation team to understand customer needs, routinely analyzing ongoing market conditions, competitor activities, and other intelligence to adjust marketing plans as necessary.
Provide copywriting necessary for all areas of corporate marketing and communications.
Maintain corporate website, working closely with IT staff, to ensure functionality of customer signup landing pages, billing system portal interfaces, required regulatory documents, and promotional and support information.
Assist sales efforts by providing event planning, presentations, public relations support, and employee training.
Plan and implement participation in corporate or community events in an effort to increase brand awareness and direct sales.
Work with management team to identify and implement new products.
Monitor, review, and routinely report on marketing activities.
Call on customers as needed or directed.
Maintain relationships with elected officials and key community organizations such as chambers of commerce, school boards, and development authorities.
Act as media relations liaison for the organization.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Overnight stays will be required.
Perform all other duties as may be assigned by General Manager or designee.
High school diploma or equivalent experience required.
At least four years of experience providing marketing or advertising functions and content.
Strong written and oral communication skills.
Ability to work in a fast-paced environment while managing multiple projects and dadlines with minimal supervision.
Must have a valid Georgia driver’s license.
A Bachelor’s degree in marketing or communication or a related field.
Experience in an internet service provider, telecommunications or utility setting, in a marketing, advertising, or communications role(s).
Experience in providing photography and videography for marketing and advertising collateral.
Four or more years of experience with the Adobe Creative Suite, designing graphic, vector, video, or audio creative products.
Significant experience providing content for and maintenance of a corporate website, including SEO optimization.
Significant experience in creating content for and providing management of corporate social media channels, including but not limited to Facebook, Instagram, YouTube, and Twitter.