The ASDA Manager, Communications and Marketing is responsible for guiding the vision, strategy and tactics for all communication and marketing initiatives, to consistently articulate and promote ASDA’s brand and mission. S/he will help develop and execute ASDA’s content strategy and determine the best method to create, repurpose and distribute content to different audiences. They will lead the overall communications strategy, including elements such as member engagement and overall value to the audience.
Develop, implement and evaluate annual communication strategies and marketing plans across ASDA audiences. Content included in channels including ASDA’s website, e-mail, and social media.
Assists in the development and execution of association wide content strategy.
Assists in the development of content auditing guidelines.
Leads content audit process.
Lead production for all public-facing print or electronic collateral/marketing materials:
Identify need, determine contributors, write the value proposition and message
Develop project plan with milestones and deadlines
Review collateral for appropriateness, organization, accuracy, quality and conformance to ASDA style
Manage design and print
Assist in the development of association brand guidelines.
Manage association marketing budget.
Use analytics (traffic behavior, users, hits, visitors and downloads) to make recommendations (reports and analysis) on how to improve the user experience.
Develop mobile app strategy, including selection of vendor and app management.
Write and distribute ASDA press releases. Manage requests from media and arrange for interviews with ASDA spokespersons.
Manage relationship with outside vendors, including videographers, printers, freelance designers and staffing agency and other personnel as needed.
Other projects as assigned by the Director of Strategic Initiatives.
Bachelor's degree in marketing or communications-related field.
Minimum 5 years’ experience in digital, print marketing and content strategy.
Association experience required; knowledge of health care industry preferred
Proven skills in project management, content development and audience engagement.
Excellent written and oral communication skills; can produce effective and engaging copy, as well as edit and proofread using A.P. style.
Knowledge of digital marketing and e-mail best practices.
Ability to combine targeted blast, print, social media and video strategies to reach defined audiences with strong messages and calls to action.
Experience developing and managing budgets based on organizational goals.
Professional, creative, detail-oriented and have excellent interpersonal skills.
Ability to function at a strategic level, with attention to detail a must.
Some travel and weekend/overtime required.
About American Student Dental Association
The Society of Surgical Oncology is the premier organization for surgeons and health care providers dedicated to advancing and promoting the science and treatment of cancer. The Society’s mission is to improve patient care by advancing the science and practice of surgical oncology worldwide. The Society's focus on all solid-tumor disease sites is reflected in its International Conference on Surgical Cancer Care, monthly scientific journal (Annals of Surgical Oncology), educational initiatives, and committee structure. SSO has an international membership of 3,000 professionals. SSO is located in Rosemont, close to Chicago O'Hare Airport, near River Road.