Directs and develops the marketing strategy and plan for the website and other digital marketing platforms, that align with the hospital’s business objectives. Works collaboratively with executive, clinical and department leadership to develop and implement successful and cost-effective digital marketing strategies and tactics. Maintains excellent collaborative relationships with physician leaders and service lines; demonstrates a high level of leadership reliability, integrity and professionalism, and takes the initiative to learn and understand all aspects of their business as appropriate. Coordinates with Marketing & Public Relations Department, marketing consultants and marketing agencies to determine best practices for all marketing communications efforts. Participates in the department team meetings and contributes to department-wide decisions and implementation strategies. Viewed as an expert on all marketing communication strategies within healthcare. Embraces the Hospital’s mission, vision, values. May perform other duties as assigned.
EDUCATION: Bachelor’s degree in Marketing or Advertising
EXPERIENCE: Minimum 8-10 years digital marketing experience with increasing responsibility, preferably in a healthcare setting. High degree of responsibility and accountability with excellent written and verbal communication skills. Presentation, report and proposal skills. Proficient in website and social platforms, Excel, PowerPoint, Outlook and graphic design software, such as Adobe Creative Cloud or Canva. Expertise in SEO and digital marketing and advertising production and analytics software.
Preferred Qualifications: Bilingual in Spanish
For more information about this position visit our web-site at www.pvhmc.org and apply to Req. 12229.