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What you’ll be doing...
Verizon is embarking on an exciting journey of marketing transformation and formally introducing Real Time Marketing (RTM). RTM will transform how our consumer marketing organizations interact and develop programs to Test, Learn and Scale at a rapid pace.
The Director of Real Time Marketing (RTM)-Those Who Serve (TWS) is responsible for achieving marketing objectives for the TWS segment, which includes Military, First Responder, Teachers and Nurses. These objectives are revenue growth from new customers/accounts and cost of acquisition (COA).
The Director of RTM is accountable for the P&L with budgets (promo, media, creative, etc) managed by existing teams. Decisions on budget allocation and optimization across P1 campaigns, and segment team activities are owned jointly with ultimate accountability with the RTM director.
Duties and Responsibilities:
Drive growth and meet all targets.
The Director of Real Time Marketing (RTM)- Those We Serve (TWS) will manage through an agile matrix organization, represented by key contributors of our digital marketing mix.
The director is responsible for delivering against total revenue targets and growth from new accounts and cost of acquisition.
The director will provide direction on media allocation. This is similarly true for all offer/value proposition dollars allocated to TWS. The director is ultimately accountable for the P&L inclusive of these line items.
The leader will drive strategic decisions– both on how to bring big ideas to life in campaigns, as well as what direction for the segment team to go in testing.
The director will be empowered to remove obstacles and make decisions in an agile environment to ensure maximum efficiency and return.
Lead integrated marketing for all priority one launches for team segments.
The director will manage the priority launches from inception to execution. They will guide the segment integrated communications for all media and creative channels. This will include the responsibility to develop a strategic blueprint for successful integration and execution for marketplace consumption.
The leader will partner with the various department leads to ensure total asset integration across the media mix and channels. They will lead a cross functional team to ensure the development of creative content and drive in-market activation, by developing an integrated communications strategy against high priority initiatives.
The director will provide direction on performance metrics for evaluation of all campaign efforts. They will utilize findings to validate results with a tie back to business performance. Positive return is expected on objectives.
The director will scale learnings from RTM on successful tests to leverage maximum results.
Lead and execute on transformation efforts.
The Director of RTM- TWS ensures a transformative mindset for core members of the team (scrum leader, test lead, core channel leads); challenging existing processes and testing bold ideas. More broadlythey arethe champion for innovation.
The incumbent will lead the marketing transformation and shift in culture. A significant part of the shift in culture is deployment and driving adoption of Agile methodology / ways of working.
The leader will bring best practices forward. They will challenge the team to increase test velocity, and overall speed of execution in a sustainable and scalable way by leveraging emerging technology.
The director will lead teams to perform periodic audits to identify areas of improvement and course correct, or to act on opportunities.These audits/assessments delve into engagement and performance of key roles, overall team performance and ways of working; including learnings from previous tests, and touchpoints with related key processes such as creative development.
The RTM Director also ensures proper training is completed by all employees and helps expand their thinking into Agile ways of working, technology, and the way Verizon does / can do marketing.
What we’re looking for...
8+ years of experience; 5+ years marketing or digital operations; 2+ years in leadership role
Highly organized with an ability to work in a fast-paced, multi stakeholder environment and manage multiple priorities
Segment Marketing experience preferred
Critical thinking, problem solving and analytical skills
Experience in digital media channels
Knowledge of digital innovation tools (web analytics, personalization, media activation)
High level of business acumen, including successful budget and resource management
Strong oral and written communication skills
Education and Experience:
Bachelor’s degree or equivalent experience. MBA Preferred.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.Check out our diversity and inclusion page to learn more.