At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: April 5, 2021
The University of California Botanical Garden. (UCBG) features one of the most diverse plant collections in the United States. Established in 1890, the Garden's 34 acres contain over 13,238 taxas and more than 20,231 accessions from all over the world arranged by region. The Garden is famous for its large number of rare and endangered species. The Mission Statement for the UCBG is 'to develop and maintain a diverse living collection of plants to support teaching and worldwide research in plant biology, further the conservation of plant diversity, and promote public understanding and appreciation of plants and the natural environment.'
The Marketing and Communications Specialist plays a major role in bringing in awareness of the Garden's mission, educational and community programs/events to the public. Instrumental in attracting funds to the Garden. Only one third of the Garden budget is provided by the campus, the rest is the result of memberships, programs, plant/gift sales, donations, and endowments.
In collaboration with the Executive Director and Development Director; plans, develops and implements strategic, cost effective marketing plans and events. This includes producing marketing materials and collateral, analyzing strategies for success, and researching marketing requirements. Builds relationships with outside companies and organizations.
Serve as Coordinator for the Garden's press release and media program.
Distributes and buys Garden publicity (announcements, advertisements, etc) to all media on a regular basis.
Responsible for Garden website development and updates.
Responsible for digital marketing and email newsletter content (Ex: Garden Clippings/Shop Promotions).
Oversees the creation and distributions of a hard copy annual report and newsletter.
Oversees and executes design, production, and distribution of Garden publications and other promotional materials, including membership materials, annual appeal, flyers, brochures, invitations, event signage, etc.
Establishes and maintains contact with other marketing professionals and vendors.
Coordinates all social media for the Garden. Provides periodic staff training as necessary.
Oversees at least one student Marketing Assistant.
Solid knowledge of marketing principles, content marketing concepts, strategies and best practices.
Experience in a marketing environment with record of accomplishment,
Ability to perform in high pressure, fast paced environment.
Demonstrated design aesthetic.
Effective planning and organizational skills.
Interpersonal skills to interact with a diverse staff.
Organizational skills and skills in file creation, maintenance and management.
Written and interpersonal communication skills.
Skill in mentoring less experienced staff.
Availability for some evening and weekend work.
Advanced skills with the following software: Adobe Creative Suite, Email marketing platforms (i.e. Constant Contact, Mail Chimp), Content Management System (i.e. Word Press)
Bachelors degree in related area and/or equivalent experience/training
Salary & Benefits
This position is a non-exempt, bi-weekly paid position. Hourly pay for this role is commensurate with experience.
For information on the comprehensive benefits package offered by the University visit:
Please submit your cover letter and resume as a single attachment when applying.
A valid driver's license and DMV check for driving record is required.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.