Marketing Strategist

Marketing Strategist

The Sustainability Institute at the Pennsylvania State University is seeking a Marketing Strategist to design and implement marketing strategy, tactics and provide consultative services.

The Sustainability Institute (SI) provides communications resources for every campus, college and unit at Penn State with regard to sustainability news, events and opportunities, and works to fulfill Penn State`s goal of integrating sustainability across the university's core functions of education, research, outreach and operations, and across Pennsylvania. Penn State is committed to and accountable for advancing diversity, equity, and inclusion in all its forms and, by definition, sustainability cannot be achieved unless it is achieved for all people. As such, we believe that equity is a core concept of sustainability, and that our work must be inclusive and embrace diversity.  

This position has the potential to work remotely with periodic on-campus visits required. The successful candidate will be responsible for the following:

• Lead the development of programmatic marketing strategy and tactics, encompassing print and electronic communications, public relations, and special events
  
• Review and analyze market and/or institutional data to inform marketing strategy and tactical development
  
• Develop a clear understanding of audiences and their needs through a review of consumer information and the results of market research
  
• Articulate marketing strategy to creative team for concept development and creative expression
  
• Execute marketing strategy and tactics that favorably position University programs, products, units, campuses or colleges
  
• Benchmark marketing efforts and best practices of other institutions and prepare reports to inform innovation and competitive analysis
  
• Ensure that project timelines are met and monitor the effectiveness of marketing campaigns
  
• Oversee the deployment of a variety of marketing and public relations tools including direct mail, advertising, web, email, new media, etc.
  
• Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance
  
• Assist in the creation, maintenance, and optimization of paid search advertising campaigns
  
• Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made in marketing based on the results of data analysis
  
• Participate in the development of campaign budgets and monitor campaign expenditures
  
• Communicate with clients and management as needed to ensure marketing campaigns are successful
  
• Develop and lead presentations for internal and external clients
  
• Manage relationships with vendors, University offices, and external contacts
  

Apply online at https://psu.wd1.myworkdayjobs.com/PSU_Staff/job/University-Park-Campus/Marketing-Strategist_REQ_0000010991

CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Copyright ©2017 Jobelephant.com Inc. All rights reserved.



Posted by the FREE value-added recruitment advertising agency

jeid-60f0c1bd55a5d94c8cb42ea99e9d0918