Description About this role BlackRock's iShares is the #1 Exchange Traded Fund (ETF) provider globally with over $2.5 trillion in assets under management. With more than a decade of ETF innovation and expertise, iShares is a trusted leader in the ETF industry. We serve investors of all sizes, including personal investors, wealth managers, banks, asset managers, pensions, and insurers. The platform offers clients a comprehensive range of products that provide precise, transparent and cost-efficient access to a full range of asset classes and global markets.
The iShares Global Product Marketing team is leading our effort to transform distribution in a constantly evolving asset management industry, through developing & scaling globally consistent messages to drive product segment growth. We are hiring a highly motivated individual to help lead product marketing for BlackRock's EMEA-listed ETFs and index funds. This individual will help drive the EMEA product marketing strategy and define the key messaging for our fastest growing product segments. This is a high-impact, entrepreneurial role.
Strategy & Insights: In close collaboration with partners across Product, Marketing, Sales, and Strategy, develop and drive the integrated scaled distribution strategy for our iShares ETFs. This requires assessing commercial opportunities, deriving competitive messaging insights, and partnering closely with Product and Marketing to influence strategic launches and campaigns.
Messaging and content: Develop messaging and key narratives for priority product segments, including sustainable, fixed income, and thematics. In partnership with Product, develop a strategy for content and messaging to support commercial opportunities. Create high-impact, client-tailored web pages and content for use through scaled distribution tactics and sales engagements. Partner with sales to help refine and scale messaging to clients. Responsible for ensuring consistency of message across distribution channels, as well as partnering with the active product marketing team to ensure a consistent BlackRock narrative.
Launches: In close collaboration with partners in Product, drive the product launch and thought leadership activation strategy.
3-7 years of experience in product, strategy, sales, product marketing, corporate communications and/or directly relevant role
Strong commercial market awareness, client acumen and intellectual curiosity
Driven and self-motivated with the ability to own and execute on a range of initiatives at once, leading and influencing cross-functional teams
Strategic thinker with excellent written, quantitative and analytical skills
Intellectual curiosity, with an agile and creative mind; demonstrates critical thinking and an innovative approach to problem solving
Highly collaborative nature and exceptional interpersonal skills
Strong communication skills (written and oral)
High energy, intensity, discipline and attention to detail
The highest level of integrity and fiduciary orientation
Bachelor's degree; history of academic and professional achievement
BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, disability, veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of Article 49 of the San Francisco Police Code.
Our benefits To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children's educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment - the one we make in our employees. It's why we're dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
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BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law. BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.