This position is responsible for providing marketing direction and implementation as well as public relations for assigned areas of Student Unions & Activities (SUA) and Student Affairs. These may include: University Job & Internship Fair, Multicultural Student Engagement, Greek Life Leadership Minor, Homecoming, Spring Jam and national acts planned by coordinators. The position reports to the Marketing Director and is part of the marketing team which serves the department.
DUTIES AND RESPONSIBILITIES:
Initiate, design, develop and implement marketing strategy with Student Activities staff to plan, create, evaluate and set goals for SUA’s Homecoming and Spring Jam events.
Alongside Marketing Director, provide strategic direction on vision, alignment, and resource allocation for marketing, branding, and advertising activities for the University of Minnesota Homecoming and Spring Jam
Develop and ensure implementation of SUA social media marketing plans for above mentioned areas.
Work cross-functionally with Student Activities and event and entertainment coordinators to determine campus wide strategy for Homecoming and Spring Jam to elevate exposure within the University community.
Direct and/or participate in the ideation of Homecoming and Spring Jam campaign design, planning, production, and measurement of a wide range of communications, designs, promotions, websites and social media.
Direct internal designers on how to implement Student Union & Activities and Student Affairs branding to ensure appropriate brand usage.
Work with marketing staff, student activities staff and the University community to develop strategies and tactics on content, visuals, and maintaining brand standards for SUA’s Homecoming and Spring Jam events
Evaluate social media and web effectiveness, including: daily posts, campaigns, web designs, user experiences, and content management.
Identify and establish media relationships and partnerships with internal and external sources.
Supervise and direct student marketing assistants, including hiring, training, delegating and evaluating performance.
Direct execution of marketing tactics and campaign materials to marketing assistants, design and web team.
Project and manage annual marketing budget for Homecoming and Spring Jam
Perform other related duties as assigned.
Required Qualifications:Degree in Business, Project Management, Communications, Marketing, or related field plus 6 or more years professional experience. Candidate must demonstrate effective written and oral communication skills, and a strong customer service orientation. Must have experience leading teams and leading without authority. Must be able to communicate deadlines clearly and expectations with other departments Experience in creating marketing strategies and tactics. Experience in writing marketing plans and interpreting business plans, conducting research, developing collateral materials, coordinating promotions and events, managing a brand and product development is strongly preferred. Social media knowledge. Interest or experience in working with college students, or knowledge of college student develop theory/practices. Proficient in MS Word, Excel, Power Point.
Preferred Qualifications: Agency Account Executive or Assistant Account Executive experience. Event marketing and planning experience within a University environment is a plus. Candidate should be a self-starter and able to exhibit creativity and have the ability to handle multiple tasks under tight deadlines, prioritize workload, and function as a team. Data analysis (survey data, traffic reporting etc.) experience. Experience working with some design programs desirable. Knowledge or experience working with students in a student union or university environment. Supervisory experience preferred, specifically with student employees. Higher Education experience is a plus.
Internal Number: 339925
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.