| Salary range: $59,000 - $65,000, DOQ POSITION OVERVIEW: This position is responsible for providing marketing direction and implementation as well as public relations for assigned areas of Student Unions & Activities (SUA) and Student Affairs. These may include: University Job & Internship Fair, Multicultural Student Engagement, Greek Life Leadership Minor, Homecoming, Spring Jam and national acts planned by coordinators. The position reports to the Marketing Director and is part of the marketing team which serves the department. DUTIES AND RESPONSIBILITIES: - Initiate, design, develop and implement marketing strategy with Student Activities staff to plan, create, evaluate and set goals for SUA’s Homecoming and Spring Jam events.
- Alongside Marketing Director, provide strategic direction on vision, alignment, and resource allocation for marketing, branding, and advertising activities for the University of Minnesota Homecoming and Spring Jam
- Develop and ensure implementation of SUA social media marketing plans for above mentioned areas.
- Work cross-functionally with Student Activities and event and entertainment coordinators to determine campus wide strategy for Homecoming and Spring Jam to elevate exposure within the University community.
- Direct and/or participate in the ideation of Homecoming and Spring Jam campaign design, planning, production, and measurement of a wide range of communications, designs, promotions, websites and social media.
- Direct internal designers on how to implement Student Union & Activities and Student Affairs branding to ensure appropriate brand usage.
- Work with marketing staff, student activities staff and the University community to develop strategies and tactics on content, visuals, and maintaining brand standards for SUA’s Homecoming and Spring Jam events
- Evaluate social media and web effectiveness, including: daily posts, campaigns, web designs, user experiences, and content management.
- Identify and establish media relationships and partnerships with internal and external sources.
- Supervise and direct student marketing assistants, including hiring, training, delegating and evaluating performance.
- Direct execution of marketing tactics and campaign materials to marketing assistants, design and web team.
- Project and manage annual marketing budget for Homecoming and Spring Jam
- Perform other related duties as assigned.
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