A career at T. Rowe Price says you want to contribute and make a difference at a leading global investment management firm where success results from the dedication our associates have in building success for our clients. We are a growing organization of associates from diverse backgrounds, experiences, and perspectives. We take a long-term view on associates and their careers. Our associates do phenomenal work with purpose, and as a result, we provide growth opportunities through in-person and online training, management development programs, and career development on the job. If you are seeking a meaningful work experience along with a workplace culture that thrives on teamwork, we invite you to explore the opportunity to join us.
POSITION PURPOSE The Lead Manager, Digital Marketing (Digital Operations) - APAC will be a self-directed and key member of the Digital Marketing and Marketing Enablement Team in APAC, which delivers the digital marketing portfolio to support the firm's digital strategic roadmap in Asia Pacific. With a strong desire to roll up his/her sleeves with extensive hands-on experience in content management and digital analytics, the individual executes key digital initiatives to drive marketing effectiveness, process improvement and efficiency across markets.
The position is responsible for building content across public and private facing websites and is required to have a good understanding of digital analytics to identify trends, behaviors and actionable insights for web content, campaigns, and platform adoption.
The candidate must enjoy working with stakeholders in different geographical locations and should be detail-oriented, results driven and take ownership seriously. The digital marketing manager will manage digital marketing operations with experience in leveraging a variety of digital tools (Adobe Experience Manager, Adobe Analytics, Tableau, Seismic (Sales Enablement platform), Keyword research tools etc...) will help ensure success for this position.
PRINCIPAL RESPONSIBILITIES Digital Content Operations
Build web-based content deliverables for campaigns - including but not limited to web pages, campaign landing pages, sales enablement portal pages and social posts-that increase user engagement and conversion
Own all aspects of the content collection, collation, organization and creation of webpages/landing pages or facilitate delivery to other teams for them to create web pages
Develop dashboards and reports. Analyze digital analytics metrics to drive marketing decisions and optimize marketing activation and lead generation.
Have a strong understanding of SEO techniques and analysis skills for content optimization and off-site SEO
Digital Analytics Reporting and Analysis
Collaborate with Marketers and other cross-functional partners (e.g., Marketing, Distribution Enablement, GDEO Digital) to draw actions from various data and insights for enhanced campaign design and tactics
Drive the adoption and usage of the global marketing dashboards (Tableau/ Adobe Analytics) and best practices among marketing and cross-functional teams
Work closely with the Head of Digital Marketing and Distribution Enablement product owners to ensure the needs of APAC markets are represented in relevant product development roadmap across the firm
Assist in gathering inputs from stakeholders and inform marketing enablement technology development and enhancements
PERSONAL ATTRIBUTES / SKILLS / QUALIFICATIONS Required:
College degree and 7 years of related work experience, or
Associate degree and 8 years related work experience, or
High School diploma/equivalent and 10 years related work experience
Ability to work independently and autonomously
Demonstrated success in programs and campaign execution, and/or project management
Capability to synthesize data and insights from data analytics to translate them into recommendations for in-market execution
Experienced in customer journey mapping and have a good understanding of lead generation process.
A highly collaborative working style is required
A team player and a problem solver who wants to be part of a growing team
Performs well under time-sensitive deadlines
Strong ability to pick up new systems and processes
Undergraduate degree in computer science, marketing, statistics, mathematics, marketing research, or an applied social science and 7+ years of experience in a sales and marketing environment
Experience with Adobe Analytics, Adobe Experience Manager, tag management systems (Adobe Launch) and keyword research tools
In depth investment industry experience, particularly institutional and intermediary business models
Experience leading cross-functional teams
Ability to manage complex model development with external partners
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, colour, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.