Job Description Marketing Science Specialist - Fantastic opportunity to work on a project for a Big4 Tech company - Competitive salary & benefits
Join our client for an intense and impact focused 6-months assignment during which you will be working with the company's Programs team to develop and roll out strategies to uplevel their Authorized Sales Partners around the world. With your help, their partners will go from purely selling media to driving measurable impact by bringing ideas to life on the mobile medium. A Marketing Science Enablement Specialist at the company works with internal and external partners on an ongoing basis to adopt better measurement as a way to improve business outcomes. We're looking for people with strong analytical and critical thinking skills as well as familiarity with large data sets and data manipulation tools. To successfully influence how partners and advertisers conduct and use measurement, the candidate should be able to work cross-functionally with teams such as Sales, Creative Shop, Ads Research, Product Marketing etc.
Responsibilities: Partner with program management, sales team and MarSci in creating and operationalizing a MarSci strategy for ASP's to boost partner capabilities and boost partner effectiveness Support & co-develop sales enablement programs, such as "first contact to first campaign", "industry deepdives" & learning agendas Conduct in-depth standard and custom ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media Build leverage, best practice sharing and two-way feedback loops with the local MarSci teams Set up foundational for ongoing training strategies in partnership with the Blueprint learning coordinators and Sales Marketing teams Advise on tools rollout strategies, e.g. selfserve brandlift, potentials to use ASP for beta tests, service channel decisions, as well as risk implications Enable & upscale ASP's to ensure they manage MarSci opportunities autonomously, and build increasingly strong relationships with measurement bodies (Eg. Nielsen, Milward Brown,...) Support ASP org development, ensure leverage as these partners build inhouse capabilities that allow us to reduce handholding over time Develop ways to scale support in partnership with other programs
Profile: Bachelor's degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar Master's degree preferred 10 or more years of professional experience (agency, client or media house) with digital advertising for brand and DR outcomes Strong quantitative, analytical and statistical skills. Experience in Marketing Science, Measurement, Data Science or related field Track record in teaching and upleveling others. A self-starter, comfortable balancing tactical and strategic work Thrives in new, undefined working environments. Motivated to drive impact an emerging markets context Ideally experience scoping and executing research projects with clients and/or cross-functional stakeholders Ideally entrepreneurial expericence
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