Director, Undergraduate Admission Marketing and Events

• Coordinate the direction and work of the Undergraduate Admission Communications team (a cross-divisional team) to create both strategic and operational messaging to drive applications and ultimately enrollment. Monitor and test messaging for effectiveness and recommend changes to strategy to produce improved results throughout the recruiting cycle. Research and execute best practices for differentiating messages for various target populations (international, women, underrepresented minorities, transfer students). Responsible for managing the budget for communications-related expenses.
• Lead the team that plans and delivers special events including (but not limited to) open houses, admitted student day, women's summit, diversity overnights, advisory board retreats and school counselor events. Recruit and coordinate community participation (faculty, staff, and students) and work with third party vendors, to deliver a unique experience that will clearly demonstrate the value of a Bentley education. Responsible for managing the special events budget.
• Lead the effort to identify female prospects and increase enrollment of females through messaging, special events, and other creative means.
• Create and implement new strategies for leveraging relationships with influencers (alumni, parents and school counselors).

• Finalize admission and scholarship decisions as one of the “third-readers.” Ensure consistency in final decisions and change decisions where necessary to achieve enrollment goals.
• Perform other admission-related activities including some file review, presenting at information sessions and yield receptions. Serve as officer of the day, if needed.

• Bachelor's degree plus 10+ years of related experience.
• Demonstrated excellence in organizational, managerial, leadership, communication and presentation skills.
• Expertise in best practices in marketing to prospective students and other influencers.
• Ability to plan and execute standout recruitment events within established budgets.
• Commitment to working with staff and students with diverse backgrounds.
• An understanding of cutting edge trends in enrollment management at a national and international level.
• Proven commitment to technological advancement in approach to work and staff development.
• Ability to handle multiple tasks in a goal-driven and fast-paced team environment.
• Ability to represent Bentley in a positive way to prospective students and their families.

• Master's Degree
• Marketing and events experience in a higher education environment

• Typical office setting with extensive sitting and computer work
• Ability to travel within and outside of campus for work related events and meetings; travel may occur outside of normal business hours including nights and weekends

PI133401714