At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group's global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!
Bank of Singapore is looking for a Digital Marketing Associate to help drive its digital marketing strategy and support its rapid business growth with a focus on lead generation. In this role, you will be part of the Digital Marketing Team and will work closely with internal stakeholders to drive marketing efforts in the region, leveraging your strong grasp of the industry. If you are a driven team player looking to take the next step in your career, this is the opportunity for you. Responsibilities
Oversee the various Marketing technologies / platforms and manage the day-to-day operational reporting
Effectively leverage and develop relevant content such as thought-leadership articles and videos for digital marketing campaigns
Manage the social media platforms, executing social media campaigns and content
Analyse and measure campaigns performance through marketing metrics against goals (ROI and KPIs)
Manage the end-to-end lead management process by maintaining the lead database
Oversee the existing digital marketing campaigns, while taking the initiative to develop new methods of outreach via digital platforms
Explore and onboard innovative solutions and digital marketing technology to improve digital marketing performance and experience
Qualifications
At least 2 years of work experience in digital marketing either in the industry or a digital agency
SEO, SEM, social media, content marketing, Google / Adobe Analytics, A/B testing skills are necessary
Solid content development skills especially for social media campaigns
Knowledge of paid and owned media tactics
Knowledge in social listening and competitor benchmarking
Knowledge of website design, HTML5, UX is a bonus
Knowledge of CMS, marketing automation and CRM tools is an added advantage
Ability to self-motivate and work independently in a fluid environment and comfortable with multitasking
