The Assistant Athletic Director for Marketing & Sales (Assistant AD) is responsible for the oversight of revenue generation through marketing, advertising, and promotions for the 20 intercollegiate sports within the Oregon department of athletics. The person in this role will develop and implement a comprehensive marketing and branding strategy for Oregon Athletics that will have a major emphasis on revenue generation through enhancing fan engagement, improving the in-venue fan experience, and increasing ticket sales.
This role is also responsible for vigilant monitoring and increasing recognition of the University of Oregon athletic brand, and working closely with the Assistant AD, Creative Services on branding and creative strategy. Additionally, this person will oversee the EMERGE program, a comprehensive education program designed to provide student-athletes with knowledge and tools that will assist them in optimizing opportunities related to upcoming name, image, and likeness (NIL) legislation.
The Assistant AD will supervise three (3) positions in the areas of marketing and spirit groups, as well as all part-time employees and student workers. This position reports to the Senior Associate Athletic Director, Communications. The incumbent will be responsible for promoting the philosophy and objectives of the intercollegiate athletics programs, including adherence to all department policies and procedures, as well as the rules and regulations of the university, Pac-12 Conferences and the NCAA.
Minimum Requirements • Bachelor’s degree. • Five years of experience working for an intercollegiate athletic department or professional sports team in the area of marketing, promotions, or revenue generation.
Professional Competencies • Demonstrated ability to collaborate successfully across multiple departments and stakeholders within an organization. • Demonstrated ability to work within a team culture, lead a marketing department, and develop, direct, and implement marketing efforts for nationally recognized athletic teams. • Creative and detail-oriented with great interpersonal skills and communications skills. • Clear understanding of NCAA rules and compliance. • Thorough knowledge of all sports sponsored by Oregon Athletics.
Preferred Qualifications • Demonstrated, specific experience with revenue generation and enhancing in-venue fan experience. • Demonstrated experience and understanding of best practices regarding brand elevation and management. • Experience creating and implementing digital advertising strategies for a professional sports team or FBS Division I athletic program at the Power 5 level. • Experience creating comprehensive marketing plans for individual sport programs within an FBS Division I athletic program.