During this pandemic, all interviews are being conducted virtually and all positions within OUD are currently working remotely.
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. In your cover letter, please indicate how you discovered this opportunity.
Reports to: Director of Digital Marketing
In this position, you'll be part of the Marketing and Communications team in the Office of University Development (OUD).The Assistant Director reports to the Director of Digital Marketing, and is our functional lead for the tactics that enact our digital marketing strategy, ranging from email strategy and website management to new technology/channel selection and oversight of our social media campaigns. Join us as we use digital tools to engage and inspire prospective supporters of the University of Michigan!
You'll also work with the Director of Digital Marketing and a group of dedicated fundraisers and technical experts to create a brand-new Donor Digital Experience for our donors moving into the next campaign.
Email management and strategic improvement (25%)
Build outgoing email solicitation and communications, attach data, QA and send
Identify A/B testing opportunities and strategy and measure results
Help create email best practices
Work with marketing colleagues to create metrics, measurement and strategies
Research and explore improvements to email marketing techniques (e.g. personalization/campaigns/journeys, better segmentation, follow-on communications and multi-channel integration)
Website management and strategic improvement (25%)
Coordinate updates of content on OUD's websites in collaboration with MarCom colleagues
Suggest and maintain best practices for updates on those sites
Suggest and coordinate metrics on our sites in collaboration with colleagues
Lead Search Engine Optimization and search marketing
Collaboration and leadership (25%)
Assist the Director of Digital Marketing as a liaison to other OUD technical teams
Manage our Social Media Strategist and other, future employees
Work with the DDM to identity opportunities to enhance our current digital efforts
Lead the Social Media Specialist in conceiving and setting an integrated paid and earned social media marketing strategy
Participate in team-level, department-level, and organizational meetings
New technology exploration and testing (25%)
Explore and propose new technologies and tactics that could assist OUD in its digital marketing efforts, in collaboration with colleagues and OUD technical teams
Create tests, help select vendors, and report out on results, offering suggestions for selection and implementation
Coordinate with existing vendors for MarCom digital marketing efforts (including all digital channels and advertising) and work with the Director of Digital Marketing to help build RFPs for new ones
Conduct research, networking and learning to improve U-M's digital marketing subject-matter expertise
Publish / cascade those findings to other team members
Your responsibilities may change as the digital landscape changes
At least three years professional experience in marketing or communications
At least two years professional experience in digital fundraising, email marketing, or e-commerce
At least one year in a managerial capacity
An in-depth understanding of website creation/management, digital marketing strategies, and social media management
Bachelor's degree in marketing, communications or related field
At least one year of experience working in a collaborative environment with shared project ownership
Familiarity with WordPress and email marketing software
At least one year of experience volunteering or working with a philanthropic organization
Passion for the University of Michigan
Office of University Development Mission:
The Office of University Development maximizes private support for the University of Michigan.
Office of University Development Marketing and Communications Department Mission:
We provide expert strategic marketing guidance, planning and execution to development colleagues throughout the University of Michigan, and partner in sharing impactful stories that celebrate and inspire life-changing support.
Although the Posting End Date may indicate otherwise, this job may be filled and closed at any time after posting duration of seven calendar days.
The University of Michigan is an equal opportunity/affirmative action employer.
Internal Number: 196891
About University of Michigan - Ann Arbor
A great university is made so by its faculty and staff, and Michigan is recognized as one of the best universities to work for in the country. The Michigan culture is known for engaging faculty and staff in all facets of the university to create a workplace that is vibrant and stimulating.For two consecutive years, the Chronicle of Higher Education has placed U-M in its "Great Colleges to Work For" survey. In particular, the university earns high marks for strong relations between faculty and administrators, a collaborative system of governance, strong pay and benefits, and a healthy work/life balance.