Marketing Manager, Strategic Marketing Planner, Audit & Assurance (A&A) National Emerging Growth Companies and Bay Area
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you're a marketing and communications professional who sees the world differently, finds opportunity where others don't, and keeps a pulse on the next big trends, then become our partner in growth. Together we'll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you're ready to make an impact, join our ME team to see how we Deloitte differently.
The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.
The Team Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Work you'll do
Work closely with the business Chief Marketing Officer (BCMO), senior strategic marketers, in-house Green Dot Agency (GDA) and stakeholders to determine fiscal year marketing strategies for both the national Emerging Growth Company practice and Greater Bay Area market business groups
Keep a pulse on the competitive landscape for each business group
Develop marketing plans and execute on corresponding campaigns in support of Audit & Assurance (A&A) business priorities
Collaborate across Marketing Excellence, especially the GDA, and other enabling areas in support of campaign activities and tactical management including:
Development of strategic briefs (business cases) for planned marketing campaigns
Facilitation of leadership/stakeholder approvals of marketing strategy, content, and deliverables
Strategic campaign prioritization and efficient utilization of GDA/vendor resources resulting in part from calculated budget forecasting and management
Oversight of the portfolio of campaigns and activities in alignment with business goals, including thought leadership, advertising, sponsorships, web optimization, collateral design, and events
Reporting on campaign success, insights, and leading practices using metrics and KPIs to inform future tactics
For National Emerging Growth Company practice:
Act as a subject matter specialist on the startup, IPO, and venture capital spaces
Drive efforts related to brand, IPO readiness, and venture capital campaigns
Establish and nurture relationships that result in strong industry partnership/sponsorship opportunities
Serve as the primary point of contact and driver around scoping, planning, content development with subject matter experts, marketing and promotion of annual industry and trends surveys with external organizations.
Collaborate on eminence-building activities and/or thought leadership with venture capital and service provider organizations
Regularly connect with practice leaders, chief of staff, sales executives, operations team, and US-India professionals regarding go-to-market strategy, marketing assets, sales enablement, opportunity tracking, and market research
For Bay Area market:
Ensure synergy with A&A national campaigns and recommend market-specific activities as warranted
Understand the market landscape for local chapters of national relationships (e.g., FEI); identify local partnership opportunities (e.g., law firms)
Become familiar with key industries and target accounts in the local market and partner with A&A and Green Dot Industry marketing to maximize local opportunities
Share knowled ge with National A&A and Green Dot marketing to increase the effectiveness of campaigns
10+ years of experience in B2B professional services marketing, including marketing strategy, messaging and campaigns.
Bachelor's degree, ideally with a focus in Marketing or a related business field
A strong executive presence
Confident presentation skills
Familiarity with Audit & Assurance professional services a plus
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically with a willingness to execute tactically
Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
Detail-oriented with excellent follow-through skills
Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Travel up to 20% (While 20% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Internal Number: 13591113
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