Audit & Assurance (A&A) Financial Services / National Office
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The Strategic Marketing Planner (SMP) serves as a trusted marketing advisor to his/her business leaders and key stakeholders. In this role, you will be responsible for developing best-in-class strategic marketing plans as well as overseeing campaign delivery.
The Team Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and process.
Work closely with the business Chief Marketing Officer (BCMO), senior SMPs, in-house Green Dot Agency (GDA) and business stakeholders to develop strategic marketing plans and associated campaigns in support of Audit & Assurance (A&A) National Financial Services (FSI) and National Office business priorities. This includes:
Advising on how best to activate marketing campaigns and messaging.
Ensure synergy with other Audit & Assurance campaigns and recommend market specific activities as warranted.
Develop an in-depth understanding of targeting dynamics relative to A&A FSI and National Office as well as A&A marketplace business objectives.
Understand the FSI market landscape for sponsorship and association opportunities; be knowledgeable about partnership opportunities
Understand competitive landscape and marketing activity
Collaborate with regional marketers to maximize local industry opportunities and deliver marketing programs in locations with high industry concentration
Share knowledge and collaborate with Green Dot marketing to increase the effectiveness of campaigns
For National Office:
Support National Office content priorities, including technical guides across multiple platforms
Regularly analyze data to drive best practices in promoting and publishing content
Collaborate across Marketing Excellence and other enabling areas in support of campaign activities and tactical management including:
Support the development of strategic briefs (business cases) for potential marketing campaigns as well as leadership approval process
Help manage the overall portfolio of campaigns and activities, plan and manage budgets to ensure proper prioritization and utilization of resources in conjunction with the GDA
Define metrics and KPIs to assess campaign success, activity and channel levels to inform future tactics, liaising with the GDA
Provide marketing support for assigned FSI audit target accounts
10+ years of relevant corporate B2B marketing experience
Bachelor's degree, ideally with a focus in Marketing or a related business or technology field
Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results
An innovative mindset that can think strategically with a willingness to execute tactically
Strong organizational skills and project management skills - with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times
Detail-oriented with excellent follow-through skills
Strong persuasive written and verbal communication skills - able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences
Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus
Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity
Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness
Proficient in MS Office suite including Word, Excel and PowerPoint (intermediate to advanced skills in PowerPoint are a plus)
Proficiency in Workfront a plus
Travel of up to 15% (While 15% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Internal Number: 13588117
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