The Manager, Wholesale Ecommerce Marketing will work as a key player on the Integrated Marketing team and in partnership with the North America Sales team, drive the overall brand experience and customer journey on wholesale partner ecommerce sites. This person will also ensure brand creative standards are upheld on partners sites, lead the site experience component of key marketing campaigns, and proactively identify opportunities to improve site experience through discussion with partners, analysis of customer data, and competitive intelligence.
In partnership with Business and Integrated Marketing leadership, drive the overall improvement of the e-wholesale experience.
Build brand guidelines and review with partners
Compile and share brand assets with partners’ site merchandising teams – editorial product imagery, video content as well as copy
Review and ensure accuracy of product naming before sharing with partners
Update brand boutiques seasonally
Monitor e-wholesale experience on an ongoing basis, identify issues and solve in partnership with wholesale accounts.
Review partners ecommerce sites for every site refresh: quality of imagery as well as accuracy of product names and product description copy
Identify any issue and define recommendation to address it
Work with partners’ site experience team to fix issues and develop recommendations to ensure sustainable and continuous improvement
Lead execution of the site experience component of key marketing campaigns.
Work with Sr Manager of Partner Marketing on strategies to integrate and amplify marketing initiatives on-site
Ensure proper program execution – asset and copy sharing, product assortment curation, etc.
Proactively identify opportunities to improve site experience through discussion with partners, analysis of customer data, and competitive intelligence.
Perform industry research to stay informed of digital trends
Please note any skills/qualities you would want someone to have in this role in addition to our core skills:
Adaptable – Change before you have to
Changes course easily – Knows when to be patient and when to push – Works well in the gray – Shows grace under pressure – Owns mistakes and learns from them – Balances multiple priorities
Entrepreneurial Spirit – Own it
Takes initiative, doesn’t wait for direction – Builds for the future – Takes personal ownership and accountability – Is resourceful in getting things done
Collaborative – No “I” in Tory
Is self-aware and open-minded – Integrates the perspectives of others – Is direct but respectful – Communicates cross functionally – Knows when to get people involved and when to make a decision – Takes an inclusive approach
Client & Brand Focus – Put yourself in Tory’s shoes
Passionate about the brand and the work – Creates a transformational client experience – Makes decisions in the best interest of the company and our customers – Focuses on internal and external customers
Live the Values – Being “Buddy”
Keeps the “Buddy Values” alive: Honesty + Kindness, Passion + Humility, Integrity + Compassion, Excellence + Humor. – It’s not just what you do, but how you do it – Contributes to a positive and productive environment
Functional Expertise – Know Your Stuff
Has the skills necessary to perform the job – Keeps current on trends, skills, and practices – Puts learning into practice
Equal Employment Opportunity Statement
Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.
Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact email@example.com.
4+ years of experience in an ecommerce marketing role
Experience within consumer brands, fashion/apparel or the US department store landscape is a plus
Strong understanding of digital – online marketing/e-commerce experience
Demonstrated ability to lead successful programs, from strategic development to implementation and analysis
Highly organized, with meticulous attention to details and deadlines
Strong analytical, project management and communication skills
Self-starter with a hands-on approach, good instincts for prioritization and the ability to work in a high-pressure, fast-paced environment
Ability to identify and develop relationships with key internal and external partners
About Tory Burch
Tory Burch is an American lifestyle brand inspiring and empowering women around the world to live in full color with character, confidence and beauty. Classic in spirit with a modern sensibility, the collection embodies the personal style of Founder Tory Burch and includes multiple categories from footwear and ready-to-wear to handbags and home.
Our company launched in February 2004 with a single boutique in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, and an enduring commitment to advancing women’s empowerment and entrepreneurship through the work of the Tory Burch Foundation.
Brand integrity, beautiful products and social purpose are integral to who we are as a company and what we have accomplished to date. Our incredible team and our unique culture are an equally important part of the equation. We believe that every employee plays a vital role in our continuing efforts to grow and evolve.