Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications is a leader in education and research. As the media industry experiences unprecedented change, Medill is at the forefront of innovation. Our expert teaching and thought leadership focus on enduring skills and values as well as new techniques and technologies that are changing the way stories are told and consumed in today's digital world. In celebrating our 100th year in 2021, our experience in leading the fields of journalism and IMC is unparalleled.
Medill offers undergraduate and graduate degrees in journalism, and an undergraduate certificate and graduate degree in integrated marketing communications. The Medill community is tight-knit and supportive. It consists of 100 faculty, 50 staff, 1,200 students and 18,000 alumni. The diversity of the Medill community has been a source of innovation, excellence, and leadership throughout our history. Today Medill continues its commitment to creating an inclusive environment and to providing equity in opportunities regarding research, teaching, administration, and student services. We aim to welcome students, staff and faculty from diverse backgrounds and support them so they may thrive at Medill.
The Associate Director of Marketing and Communications supports the development of strategy, manages execution, and conducts evaluation on effectiveness for brand marketing communications at Medill. The position works collaboratively with the Director of Marketing, Communications and Special Events and with internal stakeholders to ensure marketing activities align to the department’s strategy, advance the goals of the school, and positively build the Medill and Northwestern brands.
Please note: Job requires occasional evening and weekend work, as well as occasional domestic travel.
Develops and formulates marketing and communications strategies for Medill in cooperation with the Marketing and Communications Director and in alignment with the Dean’s priorities. Implements the strategy and executes projects to build the Medill brand and reputation and support the recruitment of undergraduate students, graduate students, and faculty. Ensures that all messaging, digital communications, print materials and promotional materials are produced to a high standard and reflect the stature of Medill and Northwestern. Develops content that aligns with the department strategy to promote various priorities of the school and raise awareness of its programs and initiatives. Evaluates effectiveness of strategies and tactics and makes changes and recommendations to improve outcomes.
Manages Medill’s digital presence, including digital advertising campaigns, social media, and the school’s primary website. Updates content on the website and works collaboratively with web development team to add new features. As the department conducts digital advertising campaigns, provides counsel and oversight for strategy, implementation, and effectiveness, serving as the day-to-day contact with digital advertising agency. Collaborates with Medill vendors to provide appropriate access to social media and Google Analytics accounts.
Creates communications pieces, including press releases, that convey information and provide updates/announcements to various audiences such as prospective students and internal stakeholders. Identifies Medill faculty to serve as experts for media requests.
Manages Medill’s digital assets, including branding files and photos. Serves as the main point of contact for requests for digital assets. Coordinates the collection of photos as needed for marketing and communications projects.
Executes events that support the goals and priorities of Medill and the marketing communications department. Develops electronic, print and promotional materials for events and serve as day-of support. Promotes events prior to, during and after on digital channels as appropriate.
Collaborates with colleagues across the school to help advance Medill’s strategic goals and improve the educational experience of its students.
Performs other duties as assigned.
Bachelor’s degree in marketing, communications, public relations, or related field
4-5 years related experience
Demonstrated ability to create compelling and effective marketing communications content that engages target audiences
Demonstrated experience managing marketing communications projects in a timely, efficient and effective manner
Demonstrated experience managing websites, including development of new sites; digital advertising campaigns; and social media platforms
Demonstrated success formulating and implementing digital strategy and developing digital content to achieve measurable marketing goals.
Minimum Competencies: (Skills, knowledge, and abilities.)
Excellent communication skills, both oral and written, as well as editing skills
Ability to work well as part of a team and independently and work collaboratively with others
Excellent organizational skills and ability to manage multiple projects and priorities
Ability to think strategically and implement tactically
Proficient in Microsoft Word, PowerPoint, and Excel
Ability to analyze data and results of marketing communications tactics to determine effectiveness
Ability to develop creative solutions and be solutions-oriented
A master's degree or the equivalent combination of education, training, and experience for which comparable skills can be acquired.
Confident, professional, and positive attitude.
Ability to adapt to different people and situations, and incorporate honesty, respect, and fairness in daily actions.
Preferred Competencies: (Skills, knowledge, and abilities)
Proficient in HTML, Photoshop, InDesign, social media platforms and content management systems
Proficient in AP Style
Proficient in Google Analytics
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 40860
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.