Central Michigan Athletics is accepting applications for a Marketing and Fan Engagement Graduate Assistant or Temporary staff position within the CMU Athletics Marketing department. This position will report to the Assistant AD for Marketing and Fan Engagement. This position is designed to expose the individual to all aspects of planning and producing engaging live events while telling the story of our University, department and student-athletes. This position will work collaboratively with athletic communications, revenue generation, development and creative content initiatives.
Position Summary: Assist the Assistant Athletic Director in the planning and achieving marketing initiatives to increase awareness and attendance, engage students, enhance customer experience and solidify the department's brand. Provide assistance with the creation of marketing plans for Olympic sports and game day duties associated with each of CMU’s 16 Division I programs. Collaborate with the athletics creative team to develop programming and digital marketing content for use on video boards, halftime shows and recognitions, sponsor activations, in-game promotions, fan contests and other entertainment elements. Write game day scripts for assigned sports. Manage in-game music for assigned sports. Assist the Assistant AD with the student worker program, as well as game day assistant assignments. Attend university and community events to promote CMU Athletics. Collaborate with on-campus student organizations, campus leaders, and community members on collaborative events. Assist with other events as needed. Maintain compliance with the rules and regulations of the NCAA and Mid-American Conference is of paramount importance to the University. Perform other duties as assigned. Assist in the day-to-day promotion and branding of CMU Athletics by working with other external units to develop and implement a consistent and effective marketing strategy. Represent the University and Department of Athletics in a professional manner. Other duties as assigned.
Filing Deadline: August 1, 2021
A resume, cover letter and a list of three professional references, including telephone numbers, are required. Please email all materials and include “Marketing Assistant” in the subject line. Email all materials to Jamie Severns at email@example.com.
Willingness to research and think outside of the box.
Must be able to work collaboratively
Knowledge of current social and digital media trends and specifications
Excellent interpersonal verbal communication skills
Highly organized and driven
Preferred Knowledge, Skills and Abilities:
Prior collegiate athletics experience
Experience running gameday promotions a plus
Familiarity with Adobe Creative Suite
Education and Experience:
Bachelor’s degree from an accredited institution in marketing, business, journalism, public relations, communications, graphic design, or related field.
Prior experience with social media platforms
Additional Salary Information: Graduate Assistant full tuition waiver (excluding fees) with a stipend of $10,900
Part time hourly temporary staff position with a salary of up to $24,000 August – May 30, 2022. This is a non-benefited position
About Central Michigan University
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 19,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the c...lassroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.
CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.
Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.
CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.
CMU, an AA/EO institution, strongly and actively strives to increase diversity and provide equal opportunity within its community. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex based stereotypes, sexual orientation, transgender status, veteran status, or weight (see http://www.cmich.edu/ocrie).