Marketing Coordinator, Career and Professional Development, MBA Program
Harvard University Business School
Location: USA - MA - Boston
Internal Number: 55081BR
Do you have a passion for creating data-driven marketing strategies to reach new consumers? Do you have experience managing website and blog content, and leveraging social media to increase awareness of a product or service? Does the idea of increasing email marketing click-through-rates excite you? Do you want to work on a team of professionals dedicated to lifelong learning and career development? Come join our passionate group of marketers to build new and nurture existing relationships with employers around the globe as well as increase awareness of career resources available to current students and our global alumni population.
The Marketing Coordinator will be a part of the HBS Career & Professional Development (CPD) Marketing & Communications team and will support the execution of digital engagement with students, alumni and recruiting organizations.
Duties include: Marketing & Communications
Implement day-to-day content updates for the HBS Alumni Careers website – aimed at supporting alumni in their lifelong career paths; the CPD student website – aimed at supporting students in realizing their unique career visions; and the HBS Recruiting website - targeted at organizations and recruiters interested in hiring HBS students and alumni.
Execute CPD's social media strategy in collaboration with CPD's Managers, Digital Engagement. Current platforms include Twitter, LinkedIn, and Instagram.
Support content development and implementation for CPD's internal student-facing Essential Reads blog, and the external recruiting- and alumni-facing Insights & Advice and Alumni Careers blogs.
Assist the CPD Managers, Digital Engagement with setting the content strategy and plan, development, and scheduling of CPD's email marketing campaigns across all audiences.
Work with CPD's Career Education and Coaching, CPD's Operations and External Relations teams in support of marketing and communications.
Support the Managers, Digital Engagement in creating content for all marketing channels including social media, blog, web, video and email marketing.
Collaborate with Manager, Digital Engagement, corporate relations and recruiting operations teams to build new and nurture existing relationships, including streamlining communications to recruiting organizations, executing lead generation efforts, and enhancing the Salesforce platform.
Responsible for pulling and examining recruiting, student, and alumni careers website and social media analytics, and email and lead generation data to determine target audience engagement and impact. Will utilize data to inform CPD marketing & communications strategy.
Manage monthly CPD marketing and corporate outreach dashboard.
Assist with CPD projects including office-wide recruiting initiatives, student presentations and programs, and conferences.
As part of the MBA & Doctoral team, support broader efforts as needed.
During the current period of COVID-19 related restrictions, this position may start as a remote position with the transition to onsite at HBS campus in Boston, MA when the office reopens.
While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.
Harvard will require COVID vaccination for all Harvard community members who will have any on-campus presence. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement and exceptions may be found at the University's
Bachelor's degree and 5+ years of professional experience in a marketing or project management role required.
Candidates with 3-5 years of experience may be considered at a grade 53.
Candidate should be comfortable with social media as a corporate marketing channel. Relevant experience with email marketing campaigns, a CRM, and marketing automation tools is beneficial. A clear demonstration of strong verbal and written communication skills, strategic thinking and creativity is a must.
Ability to initiate and manage multiple tasks and projects under competing deadlines and shifting priorities. Candidate must be equally comfortable in a team-based environment and as individual contributor. A solid understanding of the MBA culture, marketplace, and career paths is desired; knowledge of MBA recruiting is a plus.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.