This position will serve as the primary marketing director for assigned sport(s). This individual holds the responsibility to grow and enhance the awareness and enthusiasm of their assigned sport(s), resulting in increased attendance and fan engagement for home events. This position will also serve as the primary coordinator of the Marquette
Kids Club, in which enhancing and increasing attendance in the program will result in the cultivation of young fans and their families through their engagement with Marquette Athletics. This position has the authority to make decisions without seeking approval from the supervisor when those decisions are based around one of the sports of his/her oversight. In this capacity, the position must be able to act quickly without direction to help the athletics department respond and react to inquiries from the public in a timely and responsible manner.
Responsibilities include, but are not limited to: 1. Responsible for all marketing, fan engagement and promotional aspects surrounding assigned sport(s). 2. Grow and enhance awareness for assigned sport(s) and Marquette Athletics in the Milwaukee community and surrounding areas. 3. Develop and implement strategies to grow awareness of assigned sport(s) and Marquette Athletics within the Marquette community, especially the student body, and to increase attendance by the students at home events. 4. Develop annual marketing plans for assigned sport(s). 5. Create and execute scripts and timing sheets. This includes the creation and execution of all promotional activities and events that occur at each home event. 6. Increase attendance and fan engagement at assigned sport(s) . Create initiatives to enhance fan engagement during home events that will result in a positive experience and encourage fans to return to future events. 7. Work in conjunction with Ticket Office to coordinate group sales, special events and promotions around home events. 8. Manage marketing budgets and make decisions with little to no guidance. 9. Coordinate, grow & facilitate all aspects of the Marquette Kids Club, including on-campus kids club events at Marquette sporting events 10. Manage and facilitate all departmental charitable donation requests 11. Serve as lead marketing representative for on-court promotions during women’s basketball games 12. Assist with the development and execution of marketing email program including creation and distribution of content 13. Assist Director of Marketing with content generation, strategy and implementation of digital and social media 14. Assist with the creation of digital graphics for social and digital media as needed 15. Assist with managing and supervising 16 student interns 16. Assist in managing, developing and editing website content around tickets & marketing pages on gomarquette.com 17. Perform other duties and responsibilities as required, assigned, or requested.
• Bachelor’s Degree required.
• 1-3 years of experience preferred.
• Experience with computers required.
• Strong communications skills required.
• Strong knowledge and experience with social media means required.
• Some experience within college athletics is preferred.
• Experience with Adobe Illustrator and/or Photoshop preferred.
Marquette University, which includes undergraduate, graduate, and professional schools, is a Catholic, Jesuit institution in an urban setting. It enrolls approximately 12,000 students in undergraduate, graduate, and professional programs. There are 1,600 faculty and staff members. Our athletics department mission is to strive for excellence in academics, athletics, leadership, and service to others in the Jesuit tradition, while embracing equity in opportunity, good sportsmanship, and ethical conduct. In keeping with this mission, the purpose of intercollegiate athletics is to provide a quality program which will challenge and develop the physical, mental and personal abilities of student-athletes; encourage them to complete their college degrees; foster the elements of integrity, sportsmanship and fair play; promote physical fitness, sports participation and athletics excellence; provide scholarships for a selected number of young people to secure a college education; engender school spirit among students, faculty, staff, alumni, and friends; enhance the name of Marquette University; provide entertainment to spectators; and generate revenues to help defray the costs of the athle...tics program. This is to be done within the stated policies of Marquette University, Big East Conference and the NCAA.