Contribute to strategic plans for promoting and marketing TCU Press publications by gathering information and making business plan recommendations; conducting local, regional, and national market research; identifying trends; developing business and consumer relations.
Coordinate and implement actual and virtual marketing/advertising campaigns for TCU Press publications and initiatives by developing key marketing messages, stimulating interest through presentations; participating in TCU Press public functions; maintaining professional contact with corporate and/or independent booksellers; writing press releases; creating marketing and promotional materials, such as postcards, flyers, and advertisements; planning and overseeing author events; interacting with the public in a variety of capacities to represent TCU Press and promote its publications.
Enhance TCU Press’s public and online virtual image and institutional profile by developing and strengthening ongoing relationships with Bookish Frogs and the TCU Press Board of Editors; building and developing a community advisory board; developing and implementing programs, events, and activities that build awareness of TCU Press and its publications.
Contribute to the overall health and harmony of TCU Press by participating and cooperating as a team member and by attending staff meetings; offering input and assistance in all areas of TCU Press functions when necessary.
Performs other related duties as assigned.
Required Education & Experience:
1 year in marketing, publications, public relations, or related environment.
Knowledge, Skills & Abilities:
Knowledge of project management techniques.
Knowledge of business plan development techniques.
Knowledge of customer service techniques.
Knowledge of current publishing environments and literary culture.
Knowledge of InDesign and website development and management helpful.
Skill in market research; skilled in internet and social media promotions.
Skill in personal selling, business-to-business and business-to-consumer marketing.
Skill in some or all components of Microsoft Office.
Skill in Microsoft Windows navigation. Skills.
Skill in social media networking.
Skill in strong interpersonal/human relations and presentation techniques.
Ability to communicate verbally.
Ability to draft grammatically correct correspondence.
Ability to evaluate market and budget data and make recommendations for promoting TCU Press.
Ability to work independently as well as on a team.
Ability to self-study broad range of topics related to current publishing.
Ability to manage multiple projects and meet deadlines.
Ability to interact with public and private agencies, businesses, and community organizations.
Physical Requirements (With or Without Accommodations):
Visual acuity to read information from computer screens, forms and other printed materials and information.
Able to speak (enunciate) clearly in conversation and general communication.
Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
Lifting and moving objects and equipment up to 10 lbs.
Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
There are no harmful environmental conditions present for this job.
The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
TCU is all about the experience. This is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and expand their creativity. With a choice of rigorous academic programs in 130 undergraduate areas of study, 61 master’s level programs and 24 areas of doctoral study, Horned Frogs have opportunities to search for meaning and examine values, yet graduate well-prepared for professional accomplishment. Whether in the fine arts or business or engineering, Horned Frogs can develop their full creative potential here. For example, both MBA and undergraduate students at the Neeley School of Business benefit from an experience ranked at the top by Bloomberg Businessweek and U.S. News & World Report — not in spite of, but because of, the focus on the individual. At TCU, professors love being in the classroom. These mentoring teacher-scholars also conduct well-published, leading-edge research, often with undergraduates at their sides. Horned Frogs live, learn and play 24-7 in a 277-acre setting in a vibrant city. They work out in state-of-the-art recreation facilities, catch Big 12 NCAA athletic competition and participate in 200+ organizati...ons, all without leaving the campus. That’s when they’re not providing thousands of hours of volunteer service to their community, interning in New York or LA, practicing journalism in Washington, D.C., experiencing international business in China or perfecting Spanish in Seville. It’s how Horned Frogs are learning to change the world.