University of California, Santa Barbara - Arts & Lectures
Location: Santa Barbara, California
Type: Full Time
Salary: $24.62 - $26.92/hr.
Reporting to UCSB Arts & Lectures' Associate Director, the Marketing Specialist provides a broad range of marketing and event functions in support of Arts & Lectures. Responsibilities include general marketing, graphic design, logistical planning, preparatory work and staffing private and public events. This position supports the marketing team's implementation of innovative multi-channel marketing strategies for its individual performances, films, lectures and special events.
The Marketing department is responsible for generating more than $2.5 million dollars in revenue annually for the organization's $10 million plus budget. Using independent judgment and maintaining a superior level of professionalism and initiative, provides direct analytical and administrative support to A&L's Marketing Team. Discretion and superior judgment required; this position serves as a direct conduit to public messaging and external communications. Platforms include print and electronic media, email communications, social media, direct mail and direct communication with patrons, donors, and University VIPs. Provides general support for Marketing in the areas of graphics (flyers, inserts, emails, ads, web banners, sliders, video/gifs, event invitations); e-marketing/e-newsletter content creation (i.e. general marketing, event time reminders, invitations and follow-ups); website and mobile application updates (event copy, sponsors, education/class requirements and general updates); list management for e-marketing and direct mail marketing and solicitations; social media content creation; reporting on sales, analysis and comparisons; distribution of flyers and brochure/calendar deliveries (non USPS) on and off campus; online calendar management; advertising insertions and promotional copy (digital, print, radio); distribution of marketing assets to associated partners; research and promotions with campus departments; compiling campus (D-List, U-mail) communications. Liaises with artist and speaker agents and managers to compile content for program books and ensures accuracy of content in A&L materials. Researches, solicits and secures program advertising. Researches and secures copyright and other legal clearances for publications. Manages marketing archives and assets (brochures, programs, graphics, etc.).
About University of California, Santa Barbara - Arts & Lectures
About Arts & Lectures
Recognized as one of the nation’s finest university-based presenters, Art & Lectures offers an exciting array of performing arts programs and lectures to the Santa Barbara community. Arts & Lectures is the largest presenting organization between Los Angeles and San Francisco, a program that features more than 150 events and programs every year. The 2017-18 season included artists and speakers such as Mark Morris Dance Group, Spain’s Compañía Nacional de Danza, Israel Philharmonic Orchestra, Audra McDonald, Chris Thile, Trevor Noah, Joe Biden, Joyce DiDonato and Condoleezza Rice. Arts & Lectures also produces an extensive educational outreach program that serves more than 30,000 community members with free concerts, lectures, a summer outdoor films series, and arts engagement opportunities for all ages. Visiting artists engage in residencies and master classes, visit classrooms for lively discussions, inspire critical thinking, and spark dialogue across the campus’s 45 academic and non-academic departments as well as in K-12 schools and the community.
Arts & Lectures recently completed a successful 5-year fundraising campaign, raising $30 million to exce...ed our initial goal of $20 million, and in Spring 2018 a highly successful fundraising event demonstrated once again the high profile of Arts & Lectures within the philanthropic community, as well as the strength and stability of the organization.