The University of Kentucky International Center (UKIC) Director of Communications and Marketing is responsible for branding and promoting the International Center, for effectively raising awareness of, and appreciation for, the diverse global engagements that occur across the whole university, and for creating and distributing compelling narratives to tell the story of internationalization at UK and to drive engagement with internationalization.
The UKIC Director of Communications and Marketing works with the Associate Provost for Internationalization and the UKIC leadership team to develop a communications strategy and plan aligned with the UKIC's mission, vision and the goals of the strategic plan.
The Director of Communications and Marketing directs the UKIC's marketing and communications strategy, including ongoing refinement of and research into target audiences, message development, and tactical implementation across all of UKIC's communications channels (including recommending new channels and optimizing existing channels).
With dotted-line reporting to the University's Chief Marketing Officer, the UKIC Director of Communications and Marketing is knowledgeable about, and works in alignment with, the University's marketing and branding efforts for internal and external audiences.
The Director of Communications and Marketing brings inter-cultural competence, expertise and experience in inclusivity and equality, and global awareness and sensitivity to all of UKIC's communications.
Provide one or two samples of work from your professional portfolio. These could include examples of your creative work in any format, such as writing samples, examples of marketing collateral, or summaries of projects or campaigns you have directed. Use Specific Request 1 to upload one of your samples of work and Specific Request 2 if you have two samples of work.
3+ years of demonstrated success in marketing and communications roles with consistently increasing levels of responsibility, including staff and vendor management, strategic planning, brand building, member or customer growth, and internal communications.
Demonstrated success as an effective and collaborative leader inside an organization.
Experience directing, designing, and executing creative and engaging communications and marketing campaigns.
Experience with design and exceptional eye for effective design.
Exceptional capabilities as a writer and editor.
Successful execution of digital marketing campaigns for online or offline events.
Experience working in media relations.
Demonstrated knowledge of and advocacy for global awareness, gender and racial equity and inclusion.
Ability to problem-solve and develop creative solutions and a track record of innovation.
Ability to manage complex projects and deliver them on time, on budget, while collaborating with colleagues inside and outside of the UKIC.
Ability to work collaboratively and develop trusted cross-functional relationships to produce results within desired timelines, scope, and budget.
Ability to capture the authentic voice of UKIC leadership in written and other communications.
Proficiency in digital media design (static and animated).
Proficiency in relevant software (such as Adobe Creative Suite among others).
Proficiency with Salesforce or comparable CRM platforms
Proficiency with short form video production (storyboarding, filming, editing) including relevant software.
Demonstrated commitment to being a visible, accessible, positive presence in the work environment.
Position Time Status: Full-Time
Required Related Experience:
Required License/Registration/Certification :
Experience working with diverse stakeholders in an academic setting; significant experience in international education; fluency in Spanish, Mandarin or other major world language/s preferred.
University Community of Inclusion:
The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.
Adjacent to downtown Lexington, UK is nestled in the scenic heart of the beautiful Bluegrass Region of Kentucky. UK's campus covers more than 814 acres, with more than 30,700 students and 13,500 full-time employees, including nearly 2,400 full-time faculty and librarians.