Senior Manager, Segment Marketing - Health Systems
Location: Irving, Texas
Internal Number: JR0049466
McKesson requires new employees to be fully vaccinated for COVID-19 as defined by the CDC, subject to applicable, verified accommodation requests.
WORKING AT MCKESSON
McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. In the Health Systems business segment, we have a vision --Be the partner of choice for Health Systems for improving the economic health and operational efficiency of their business across the continuum of care.
Every single McKesson employee contributes to this mission. As a McKesson employee, you act as a catalyst in a chain of events that helps millions of people all over the globe. You'll collaborate on the activities that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that's vital to us all. Join our team to begin a rewarding career.
The Senior Segment Marketing Manager develops and executes brand marketing activities that showcase McKesson's value to Health Systems customers and prospects. You serve as a trusted Marketing advisor to the Health Systems segment business teams, helping them drive profitable growth by effectively telling the story of our purpose, our approach, what we do and the value we deliver.
You love to strategize and get stuff done. You develop the big-picture campaigns and go-to-market strategies that engage key target audiences and personas, and you get in the trenches to execute them. You help to create the brand narrative about McKesson Health Systems' differentiated value that resonates with our customers and prospects. You help capture the voice of the customer in positioning, messaging and content as we move to execute upon our strategy.
You're a senior-level individual contributor who reports to the Director of the Segment Marketing team. You work without considerable direction and you anticipate change, appropriately redirecting your efforts when needed. You lead critical activities and resolve complex problems that frequently require you to use your creativity. You enjoy being part of a collaborative team with a strong sense of purpose and serving as a resource for your colleagues with less experience. You help develop yearly Marketing plans and partner closely with the Health Systems Marketing team to implement, maintain alignment across the team and our stakeholders, and report the impact of Segment Marketing activities.
Develop and Maintain Health Systems Portfolio Positioning and Differentiated Messaging
Collaborate with McKesson Health Systems marketing teams, SMEs and other stakeholders to drive a united perspective on how to evolve our Health Systems portfolio and your marketed solutions based on your deep understanding of our customer needs, their engagement with our solutions and the competitive landscape
Serve as the "voice of the customer," "voice of sales", and "voice of business" developing portfolio and solution-level positioning that stands out from the competition and messages that are clear, evidence-based and focused on benefits
Act as the internal champion for coordinated promotions to health systems, tying together our various marketing efforts across all teams and channels to ensure greater consistency and impact
Develop Health Systems segment brand presentations to internal and external audiences and coach them on delivery, including developing talking points, event scripts, slide content, etc.
Build Strong Alignment with Customer-Facing Teams and other Internal Stakeholders to Enhance Customer Experience
Become an integrated member of relevant account management and business development teams- including participating in routine calls and meeting 1:1 - to understand their revenue/retention goals, strategic priorities and challenges, and optimize your segment marketing efforts:
Demonstrate a clear point of view with actionable advice on how Marketing can help teams achieve goals
Gather feedback on messaging, effectiveness of promotions, need for additional Marketing support, etc.
Listen for trends and changes provider needs to ensure we have compelling voice-of-the-customer
Drive awareness of our comprehensive segment value proposition
Tell Sales about upcoming promotions, highlight results of completed campaigns, etc.
Obtain status updates on specific Sales initiatives to plan ahead
Identify new opportunities to promote our value (events, campaigns, PR, digital, etc.)
Solicit and obtain customer references and success stories
Provide insights and alternative approaches to problems teams are trying to solve
Work with Sales Training as needed on activities that convey our overall value proposition (e.g., customer QBRs, RFPs, Sales training & playbooks, internal Newsletters, etc.)
Launch New Solutions/Enhancements
Manage marketing launch and go-to-market activities as required:
Collaborate with "owner"/subject matter expert and Health Systems segment team members
Create comprehensive "Go-to-Market" plan - including developing (or updating) personas, solution and portfolio messaging, sales strategy, and promotional plan - execute and report progress/impact
Coordinate with product marketing to inform execution of go-to-market plan
Effectively Support Marketing Team on Projects as Assigned
Work with Health Systems marketing leadership and other stakeholders to understand project goals and their alignment with business priorities, and facilitate input from field-facing teams, subject matter experts, Legal, Compliance, and others. Examples may include:
Support research activities on customer needs and experience
Collaborate on enhancing customers' experience with McKesson touchpoints (e.g., product implementation, solution-related advisory boards, customer support, etc.)
Partnering with other marketing teams in Pharmaceutical Solutions and Services, Medical Surgical or Corporate to cross-promote our offerings, adopt product marketing best practices, etc.
SKILLS & EDUCATION
7+ years of professional marketing experience.
3+ years of recent Healthcare industry experience
3+ years experience developing business-to-business marketing plans and executing activities that achieve revenue goals (e.g., product launch go-to-market, product marketing campaigns, branding, content marketing, lead generation, etc.)
Excellent communicator - a strong writer, a PowerPoint wizard , and articulate speaker - who succinctly and effectively gets your point across
People-savvy collaborator with the confidence to manage stakeholders and the polish to routinely interact and influence an executive-level audience
Strong critical thinking, analytic and problem-solving skills
Additional Knowledge & Skills
Experience with healthcare providers preferred
Experience successfully managing high-visibility projects in a complex, matrix organization
Enjoy the challenge of handling shifting priorities and meeting aggressive deadlines in a fast-paced marketing environment while constantly striving for excellence
Attention to detail, solid organizational skills and proactive project management
Ability to act independently with sound business judgement
Ability to serve as an inclusive leader who motivates and develops their team
Flexibility to take on different roles and duties as required
Proficient with Office suite, including Word, Excel, PowerPoint skills
Vendor sourcing and management experience
Experience in business development, account management and/or sales would be an asset
Knowledge of company products and services
4-year degree in Marketing, Business or related field or equivalent experience
General Office Demands
Travel up to 20%
Irving/Las Colinas, TX
Must be authorized to work in the US. Sponsorship is not available for this position.
McKesson is an Equal Opportunity/Affirmative Action employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to McKessonTalentAcquisition@mckesson.com . Resumes or CVs submitted to this email box will not be accepted.
Current employees must apply through the internal career site.
We deliver careers with purpose and potential. Our focus on better health starts with creating an inclusive environment with strong values where you can build a fulfilling career. You can count on us to provide you with resources and opportunities to grow and be your best, while contributing to our pursuit of improving lives. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient. We work to distribute medical supplies, bandages, syringes, vials of flu vaccine, and pharmaceutical drugs to help real patients like Jack, an eight-year-old boy battling cancer. We take that job seriously. Together, the work we do is shaping the future of healthcare. If you are passionate about combining a meaningful career with a balanced life, join us on this journey and apply for a job with McKesson today. Every day, McKesson’s employees deliver products to healthcare providers that make a difference in the care and life of a patient.