As part of the Harvard Business School (HBS) Executive Education Marketing & Sales team, you will collaborate with internal colleagues to manage CRM, web analytics, and survey data as a strategic asset. You will analyze and report on this data to provide insights that drive business decisions across HBS Executive Education. Candidates should have a data-driven mindset and the aptitude to present a compelling story about marketing and sales trends through quantitative analysis.
Primary responsibilities include:
Analyzing the marketing and sales funnel for Executive Education programs and providing insights for strategic decision-making.
Managing data requests and creating standard reports, templates, and dashboards so information is readily accessible to the Marketing & Sales team.
Aggregating complex data sets from multiple sources (Salesforce, Adobe/Google Analytics, Marketing Cloud, Oracle Business Intelligence, Qualtrics, etc.).
Socializing market insights through internal presentations and contributing content for monthly newsletter.
Creating and maintaining documentation for Marketing & Sales data and field mapping.
Partnering with Marketing & Sales team members on initiatives that drive data into Salesforce to ensure that the team is entering and cleaning data in accordance with governance and hygiene processes.
Serving as subject matter expert on data privacy for Marketing & Sales team.
Overseeing data hygiene and integrity strategy; liaising with the HBS Executive Education IT team to make sure Marketing & Sales processes are in alignment with overall HBS Executive Education data strategy.
Making recommendations on tech solutions for data hygiene and primary Marketing &Sales contact for implementation.
Providing oversight of existing tech such as LinkedIn API, D&B Optimizer, and OneTrust banner.
Training the Marketing &Sales team around data-related issues.
Supporting automated email marketing outreach to qualified prospects via Marketing Cloud.
Be responsible for other duties as required.
During the current period of COVID-19 related restrictions, this position may start as a remote position with the transition to onsite at HBS campus in Boston, MA when the office reopens.
While we continue to monitor the evolving COVID-19 guidelines and restrictions, we appreciate your understanding and flexibility with our interview process. Please note that we will be conducting interviews virtually (phone and or Zoom) for selected candidates until further notice.
Harvard requires COVID vaccination for all Harvard community members. Individuals may claim exemption from the vaccine requirement for medical or religious reasons. More information regarding the University's COVID vaccination requirement, exemptions, and verification of vaccination status may be found at the University's
BA/BS degree or equivalent education is required.
6+ years of relevant experience in data analytics or business intelligence is required.
Familiarity with Salesforce.com (including Salesforce Reports, Dashboards, Tableau CRM Analytics Studio, and Marketing Cloud), Google or Adobe Analytics, Oracle Business Intelligence, and MS SharePoint is preferred.
Excellent documentation skills with ability to multitask, prioritize, and manage multiple ongoing projects.
Intellectually curious with a passion for improving and documenting data governance.
Understanding of basic statistical analyses methodologies.
Experience in executive education/executive development is a plus.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.