The National Marine Manufacturers Association (NMMA) is looking for a strategic thinker and digital marketing expert to take our digital marketing initiatives to the next level. If you are a self-starter who is looking for the opportunity to drive digital marketing success across all platforms in a fast-paced environment, then we’re looking for you.
The Director of Digital Marketing reports directly to the Vice President of Marketing and will be the primary leader in driving marketing excellence across all digital platforms including NMMA and Discover Boating’s websites, email, and social media platforms. You will have the opportunity to be directly responsible for creating and implementing the digital strategy that transforms our digital infrastructure over the next two – three years. We envisage the individual who will sit in this role acting as the “glue” that connects UX and Engineering, Engineering and Marketing, UX and Marketing, Engineering and Analytics, UX and Analytics, amongst other key cross functional partnerships.
We’re excited about you because...
Acute understanding of the modern digital marketing landscape – from what’s happening with iOS 14 and Facebook’s response with their Conversion API, to Google’s plan with FLoC’s and the death of the cookie, to the trends in SMS, Customer Data Platforms and push towards zero/first party data
You have a strong eye for design and ear for UX copy.
You can communicate effectively to both technical and non-technical stakeholders
Equal parts left brain and right brain
You have a strong desire to improve things and make an impact
You’re not afraid to get your hands dirty and to execute yourself
You’re ambitious and want to grow and stretch yourself
Office/Remote Hybrid environment
5 % of Travel
This position description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
NMMA is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
NMMA offers a best-in-class benefits package including excellent matching 401K, profit sharing, medical, dental, vision, FSA, basic life, accidental death & dismemberment, Short-term disability, long term Disability, Employee Assistance Program, work from home flexibility or remote work, flextime, summer hours, and 10 paid holidays, two floating holidays and competitive PTO.
We’re open to a wide array of prior experience, but you’ve likely worked as a Digital Marketing Manager, Growth Marketing Manager, Technical Project Manager, Technical Program Manager, Engineering Manager, UX Manager, or Data Analyst.
Bachelor’s degree, preferably in business, marketing, or computer science
Fluency in search marketing tools and platforms such as Moz, SEM Rush, Google Analytics and Omniture/Adobe Site Catalyst
Experience working very closely with Product Design and Engineering teams to bring new initiatives to life
You are a marketer but can also speak “engineer” and possess a strong understanding of modern software engineering principles and architectures.
Experience with modern CMS platforms and content modeling.
Experience with Figma, Sketch, Principle or Zeplin.
Experience with product analytics tools Like Heap, Amplitude, or Mixpanel.
Experience with BI tools such as Looker, Mode, Periscope, Tableau, PowerBI, or Domo. Bonus points for Looker
Natural ability with numbers and ability to grok performance marketing, growth, data science, and business concepts.
Successful track record of team building and management
The National Marine Manufacturers Association (NMMA) is the leading trade association for the U.S. and Canadian recreational boating industry (nmma.org), the primary advocate for the boating business community and boating consumer, and the leading producer of consumer boat shows in the United States.
NMMA represents 85% of the U.S. and Canadian recreational marine manufacturing market including companies that make boats, marine engines and accessories. NMMA members deliver an estimated $45 billion in new marine products each year to consumers around the world to enjoy the boating lifestyle. On behalf of its members, who sell products to countries around the globe, NMMA provides business intelligence and statistics; product standards and certification; regulatory and government affairs; and consumer and B2B promotion.
As the leading trade organization for recreational boating in the U.S. and Canada, NMMA leads the industry-funded, consumer-facing Discover Boating initiative to attract and engage boaters and boaters-to-be in the boating lifestyle. NMMA also happens to be the leading producer of consumer boat shows in the U.S. with events in 14 premier markets including Atlanta,... Boston, Chicago, Miami, Nashville and New York. NMMA’s boat shows are part of the Discover Boating brand experience, connecting consumers to the boating lifestyle through live events and activations.
NMMA is headquartered in Washington, D.C. with its second, and largest office, in Chicago, Illinois. Currently, the team is working remotely and will likely continue to be remote through the summer of 2021. In addition to Washington, D.C. and Chicago, members of NMMA’s team are based in regions where it produces its consumer boat shows including Boston, Louisville, Miami, Minneapolis, and New York. When it is safe to return to the office, NMMA will offer a flexible work environment, including remote work. The association currently employs 65 people
Our Why: Creating Transformational Experiences
Our Vision: Recreational boating is the #1 leisure activity in America.
Our Mission: To ensure the growth and success of the recreational boating industry.
Our Core Values: Respect/Serve Others/Be Curious/Collaborate/Focus on the Consumer