The Director of Marketing oversees marketing strategy for all business units and brands across the MLH system (except Le Bonheur), which includes developing and executing the overall marketing and advertising strategy aligned with MLH business objectives. Responsible for execution of measurable strategic marketing campaigns for each major business unit and MLH as a whole. Develops and oversees the execution of the brand strategy for multiple MLH-owned brands and business units. Implements plans that are dynamic, grounded in research and that are adjusted based on ongoing analysis, metrics and the needs of the business, including ROI, and other measures. Accountable for tracking innovation in marketing trends and recommending new technology/tool adoption as appropriate. Works closely with the Vice President of Marketing, Communications and Web Strategy as well as the Director of Web Strategy and Director of Communications to ensure that marketing plans are integrated with the overall marketing communications strategy. Leads marketing team across MLH business units. Models appropriate behavior as exemplified in MLH Mission, Vision and Values.
Possession of superior communication skills, both oral and written.
Strong strategic marketing and communications skills and digitally savvy. Proven track record driving innovative and creative marketing programs with measurable results.
Demonstrated ability to lead and motivate individuals and groups of people toward the accomplishment of work and organizational goals with experience in selection, evaluation and direction of team members.
Demonstrated ability to work and relate well to all levels of Associates, internal and external customers, physicians, operations managers and the general public.
Demonstrated ability to work without close supervision or professional guidance and to exercise independent judgement.
Demonstrated ability to organize multiple priorities and tasks and maintain workflow.
Strong skills in project management and presentations, advertising, video production, special events and promotions.
Must be committed to excellent customer service.
Demonstrated ability to analyze complex data and business situations, identify trends, opportunities and challenges, and craft effective marketing solutions.
Must be proficient at managing personal energy, mood elevator and position on the accountability ladder.
Ability to use and achieve high proficiency in the use of Microsoft Office suite including Word, Excel, and PowerPoint.
Proficiency in marketing planning and implementation.
Education/Training & Experience:
Bachelor’s degree in Marketing, Communications, Journalism or related field
Master’s degree preferred
Must have at least ten (10) years of experience in marketing
Marketing experience in health care is a plus
Key Job Responsibilities:
Develops and executes a measurable comprehensive marketing and advertising strategy, based on input from business unit leaders and analysis of appropriate data. Balances needs of various business units to minimize intra-organizational competition and allocation of budget dollars based on strategic priorities and business needs. Secures approval from appropriate business leader.This role is responsible for a collaborative, proactive function that aligns with the strategic objectives and vision of Methodist Le Bonheur Healthcare.
Develops and executes brand strategy for the multiple MLH-owned brands. Provides clear and inspirational guidance to MLH Creative Services team and ad agencies. Ensures alignment of creative with strategic plan and ensures timely completion of high quality work. Strategic thinking, creativity, persuasion and leadership influence, problem solving, resource management and innovation are necessary to ensure success.
Holds self and team accountable for achieving target results from marketing plan implementation, including ROI, call to action response, awareness and image scores, patient volume and other business metrics. Devises plans to adjust marketing tactics if results fall short of target. Communicates results and plan revisions to appropriate stakeholders.
Collaborates with Communications, Strategic Planning and Web Strategy teams to ensure plans are integrated with consistent messaging across all communications and digital platforms.
Selects, retains, coaches, and develops marketing team members. Adjusts assignments to balance workloads and stretch resources across multiple competing needs. Grows team knowledge and skill to build the next generation of MLH marketing leadership. Helps shape and develop a high performance value-driven culture that is built on the Power of One principles.
Proactively researches healthcare and other industries for the latest marketing tools and trends to help meet Methodist marketing goals and emerging business needs, including new digital media, geofencing, new CRM tools and more. Ensures compliance with all standard policies and procedures, as media shift from traditional to social/digital and e-retail trends continue to change.
Develops and tracks metrics to measure individual and team performance against targets and marketing programs.
Builds collaborative relationships across organization and health system at every level.
Prepares and controls Marketing department budget.
Supervision Provided by this Position:
Leads a marketing team dedicated to assigned business units, facilities and services lines.
Oversees work of multiple complex vendor relationships, including advertising agencies, CRM vendor, online physician search provider, outsourced call center vendor and others. Negotiates scope of work, deliverables, price, and key performance indicators. Continuously evaluates performance and makes in-source/out-source decisions as needed.
The physical activities of this position may include climbing, pushing, standing, hearing walking, reaching, grasping, kneeling, stooping and repetitive motion.
The physical requirements of this position are: light work – exerting up to 25lbs. of force occasionally and/or up to 10 lbs. of force frequently.
The Associate is required to have close visual acuity to perform an activity, such as preparing and analyzing data and figures; transcribing; viewing a computer terminal, discerning color variations; or extensive reading.
The condition to which the Associate will be subject in this position: The Associate is not substantially exposed to adverse environmental conditions; job functions are typically performed under conditions such as those found in general office or administrative work.
Frequent travel to various local locations, occasional travel to various regional and national locations.
About Methodist Le Bonheur Healthcare:
Concerned about the conditions of the hospital where his sick pastor was being treated, Mississippi planter John Sherard dreamed of building a hospital that would provide excellent care for patients.
Today, Methodist Le Bonheur Healthcare is an integrated, not-for-profit healthcare system based in Memphis, Tennessee, with locations and partners across the Mid-South. Throughout our history, we have remained affiliated with the United Methodist Church. Our faith inspires us to serve our patients and improve the health of our entire community.
We’re committed to creating an environment that values the individual differences and unique contributions of everyone touched by our organization. And because no one knows our patients better than their family and friends, we encourage their participation in care and planning.
Through our partnership with the University of Tennessee Health Science Center, we help train the next generation of medical professionals and bring cutting-edge research and treatment to our patients. We seek affiliations with community organizations and congregations who work with our underserved neighbors, because we believe that everyone should receive the best possible care.