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Alumni Affairs and Development (AAD) at Cornell University is seeking an energetic, collaborative, and innovative marketing and communication professional who embraces integrated multi-channel communication strategy and planning for both digital and print. We need someone who enjoys planning and implementing complex marketing projects to help grow the division's donor and engagement goals. This talented team player will collaborate with university and AAD college and unit partners to design, coordinate, and document integrated multi-channel communication strategies for signature events and broad-base solicitations, achieving effective alumni journeys. They will ensure these strategies are connected to the mission, goals, and priorities of our audience and the university.
Working on a dynamic team of channel experts, this strategic role reports to the director of integrated marketing. They will develop marketing strategies and streamline communications by setting project expectations, deliverables, and communication send dates according to the AAD communications calendar. They will work closely with college and unit partners on creative brand awareness and the alignment of messaging and visual frameworks.
The Associate Director will oversee strategic planning for text message communication with a broad impact on engagement and solicitation campaigns for AAD and colleges and units. This work includes implementing and executing campaign plans and maintaining text messaging efforts. They will act as an internal communications and public relations expert, especially for text message responses and email inbox replies as needed. They will engage, and train staff members and alumni volunteers for text messaging campaigns, helping bring the brand to life.
The successful candidate will:
Support and partner with the Director of Integrated Marketing to think creatively to plan and implement various complex multi-channel marketing and communication projects that contribute to the division's donor and engagement goals working towards effective alumni journeys.
Partner liaison for parents program and college and units to provide strategic guidance to partners to increase channel effectiveness, implement direct mail execution plans including assigning resources, deadlines, and vendor collaboration. Building relationships and effective communication will be key.
Design, implement, execute, and maintain marketing and communication plans, especially for direct mail and texting.
Be a team player and collaborate closely with our expert channel leads and marketing ops members to ensure effective integrated marketing plans.
Assist in marketing budget management, including forecasting, reviewing cost estimates, and liaising with procurement and vendors. Conceptualize and produce effective communication pieces within budget.
Contribute to marketing reports by determining return on investment for campaigns designed to meet AAD engagement and donor goals for direct mail and texting.
Assist with audience management to ensure data integrity for internal and external constituents in broad-based campaigns.
Collaborate with multiple campus partners providing marketing guidance and building lifeline relationships along the way.
Manage multiple printing vendor relationships keeping printers, and fulfillment companies on time and budget.
Candidate qualifications include:
Bachelor's degree and 3-4 years of marketing experience, or equivalent. Strong analytical and marketing skills; demonstrated ability to conceive innovative marketing strategies and materials. Proven ability to interpret complex data to inform strategy and decision-making. Must have outstanding communication, organizational and interpersonal skills. Must have strong oral and written communication skills with both internal and external audiences. Must be detail-oriented, highly motivated, show initiative, results driven, and manage multiple and changing priorities. Must enjoy working in a complex, fast-moving, and dynamic environment. Must be able to work, at an advanced level, with desktop applications, databases, desktop publishing applications, reporting applications, networked information systems, and the internet. Strong technical skills, including the ability to work, at an advanced level, with Microsoft Office Suite (Word, Excel, and PowerPoint), Adobe Creative Suite and networked information systems (PeopleSoft), and the internet.
Preferred qualifications include:
Experience in direct mail and texting marketing and/or fundraising. Experience negotiating contracts and working with outside vendors. Experience working with graphic designers, writers, publication and marketing specialists, and printing vendors. Proofing and editing experience.
Additional position information:
Hybrid work arrangements are permitted, allowing both time in the office and work from home within a commutable distance.
Salary range: $66,300.00 - $78,016.00
Please upload a cover letter and resume to be considered for this position.
University Job Title:
Communication Spec III
Pay Rate Type:
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Prior relevant work or industry experience.
Education level to the extent education is relevant to the position.
Unique applicable skills.
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