Director of Marketing and Communications

Job No: 495995
Work Type: Staff Full-time
Department: YU High School for Girls
Location: YU High School for Girls, 86-86 Palo Alto Street, Holliswood, NY
Categories: Communications/Marketing/Media

Position Summary:

Yeshiva University High School for Girls (YUHSG/Central) is looking for a full-time Director of Marketing and Communications to coordinate, oversee and manage its branding, communications, and marketing.

Position Responsibilities:

Reporting to the Head of School, and working with the administrative team, the ideal candidate will be a member of the school leadership team and will primarily focus on:

Branding:

• Develop a consistent and clear message and brand for all communications.
• Develop a strategy to promote the brand to the YUHSG community.

Communications:

• Manage all marketing and general communications, including:
  • School Website: design, content, and updates
  • Social media efforts (Facebook and Instagram, etc.)
  • Video (Professional promos, ad hoc highlights and recaps, annual fundraising dinner)
  • Newsletters (paper and/or digital) and PR (articles in newspapers,appear on radio, etc)
  • Traditional advertisements (newspaper, etc)
• Cultivate and maintain a relationship with our marketing and communication partners.
• Network with professionals in other schools and organizations.
• Oversee and set up all outgoing school emails in Constant Contact to ensure consistency of style and message
• Collaborate with the Admissions Department to develop collateral materials and provide project support
• Work on the dinner videos, emails and promotional materials
• Photography at all school events

Development:

• Assist in the design and execution of development strategies and efforts
• Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the Head of School, Development, Admissions, Academic Divisions, and Technology.
• Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
• Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested.

Alumnae:

• Develop a plan and help to execute alumni programming.

Experience & Educational Background:

Bachelor's degree and 3 years of related experience is required.

Skills & Competencies:

The successful candidate should be:

• A mission-driven individual with a belief in and commitment to Central's mission and values
• A good listener and strategist, comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan
• Intrepid yet tactful; determined yet respectful of others' concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner
• A team builder - confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles
• A hard worker with a high energy level, a