The Digital Content Marketing Coordinator is responsible for maintaining and creating content for online marketing and communications materials, including page and ad copy, video, and photographic executions for use in web, online branding, online advertising, and other digital materials. The coordinator will develop and manage a comprehensive content strategy and implement marketing content; assist with development of key marketing messages; identify and implement SEO best practices; and support digital marketing campaigns , all while working within given timelines and resources.
Ensure the organization's content is aligned with the University's business goals across all activities and channels.
Work with publications, media relations, and other stakeholders to maintain accurate and up-to-date content on primary University webpages, in alignment with editorial, marketing, and branding guidelines, as well as relevant policies.
Develop and edit content for secondary University webpages as assigned.
Continuously assess mission fulfillment, identify content gaps, and plan and execute improvements throughout the content lifecycle.
Develop and execute content marketing partnerships with websites, brands, and influencers that drive web traffic growth.
Continually assess, refine, and implement SEO best practices for primary university webpages. Utilize marketing automation and personalization tools to engage and attract target audiences for key communications efforts.
Collaborate closely with editorial staff, graphic designers, social media manager, and marketing director on key messages and marketing strategy.
Develop, implement, and promote a comprehensive content strategy for the University's online presence, including best practices and standards for others in the University community to follow.
Work with OIT to apply technical processes that support this strategy within key Content Management Systems (CMS).Performs other duties as assigned.
Associate's degree or equivalent in English, journalism, communications, marketing or related area. Two (2) years of experience creating and managing content on the web using content management systems (CMS).
Two (2) years of experience. Demonstrated ability to organize and structure complex information into coherent online products.
Demonstrated ability to structure content for the web using HTML markup. Strong ability to communicate effectively orally and in writing.
Excellent editing and writing skills, as well as high degree of creativity. Strong organizational, interpersonal, and communication skills.
Ability to manage multiple concurrent projects in a fast-paced, deadline-driven environment. Accuracy in the creation, collection, and dissemination of information, and proficiency in all phases of work performed.
Bachelor's degree or equivalent in English, journalism, communications, marketing or related area. Five (5) years of experience creating and managing content on the web using content management systems (CMS).
Solid understanding of front-end web programming using HTML and CSS to create and manage well-structured content markup that adheres to accessibility guidelines, internal standards, and marketing and industry best practices.
Experience designing information architecture and navigation systems for complex, multi-level sites with multiple sections and cross-linking pages. Familiarity with search engine optimization and web analytics tools.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
With annual research expenditures in excess of $100M, the University of Texas at Arlington is a Carnegie Research-1 “highest research activity” institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. A leading institution in the heart of the thriving North Texas region, UTA nurtures minds within an environment that values excellence, ingenuity, and diversity. With a total global enrollment of over 59,000 in AY 2018-19, UTA is one of the largest institutions in the University of Texas System. Guided by its Strategic Plan Bold Solutions | Global Impact, UTA fosters interdisciplinary research and teaching to enable the sustainable megacity of the future within four broad themes: health and the human condition, sustainable urban communities, global environmental impact, and data-driven discovery. UTA was cited by U.S. News & World Report as having the second lowest average student debt among U.S. universities in 2018. U.S. News & World Report also ranks UTA fourth in the nation for undergraduate diversity. The University is a Hispanic-Serving Institution and is ranked as the top four-year college in Texas for veterans on Military Times’ 2018 Best for Vets list.