Reports To: Senior Vice President, Strategic Enrollment Management and Lindenwood Global
Positions Supervised: Assistant Vice President, Communications & University Spokesperson, Director of Marketing
The chief marketing officer (CMO) will disseminate and promote the Lindenwood University brand through traditional and digital media, articulating a differentiated value propositioning to all internal and external stakeholders. This role will focus on developing the institution into the region’s most sought-out, learner-centric University.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
Develops understanding of marketing and communications needs and goals of each academic college; collaborates with Marketing department to create and implement a cohesive, integrated University-wide marketing and communications strategy
Strengthens the Lindenwood University brand through an array of channels, geographics, and target student markets – including Lindenwood Global, the institution’s adult student-focused recruitment brand
Creates a marketing culture focused on data-driven, definitive strategies that generate student inquiries and increase overall University student population
Assures entire department provides excellent customer service throughout all initiatives
Identifies traditional, social media, and online advertising opportunities; oversees production and graphic design of ads; optimizes campaigns to increase University enrollment
Oversees photography and videography
Assists in developing Lindenwood’s Google search campaign, social media ads, and all digital marketing efforts, as well as assuring quality control of publications
Coordinates development and maintenance of Lindenwood’s website, overseeing frequent content updates as well as researching and implementing new page layouts
Recognizes industry and competitive trends and identifies/targets specific, new, or underserved markets
Collaborates with Advancement and Communications on public relations (PR), special events, promotions, and media outreach
Administers consistent brand stewardship and messaging development
Supports executive leadership with research, writing, editing, and dissemination of communiqués and marketing initiatives, including presentations, talking points, speeches, event briefings, and other communications
Develops and monitors annual marketing budget and internal communication plans
Leadership and Strategic Thinking
Seeks out opportunities to exchange and integrate innovative and research-based ideas into existing service delivery
Establishes long- and short-term strategic goals based on assessment data and ensures standards for the department and its field are met or exceeded
Measures and reports on performance, assessing against pre-established marketing goals
Employee Management and Development
Supports the mission of the University and serves as an ambassador of the Q2 culture of service excellence
Models, supports, and holds others accountable to the University’s values – integrity, dedication, excellence, creativity, and teamwork
Recruits, interviews, recommends, welcomes, observes, and monitors performance of new employees
Sets clear performance expectations and holds employees accountable
Provides autonomy and resources to enable staff to meet job expectations
Conducts annual employee evaluations based on evidence, observation, and feedback
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.
Minimum of 10 years’ experience in marketing strategy and execution
Master’s degree preferred
Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.
Demonstrated ability to work effectively with individuals from diverse communities and cultures
Ability to foster teamwork
Strong leadership skills
Excellent written and interpersonal communication skills
Proven project management skills in marketing communications and strategic communications
Ability to exercise good judgment and maintain strict confidentiality
Flexibility to manage competing priorities and shift focus as determined by the changing needs of the organization
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions.
General office setting
Occasional night and weekend work
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Ability to work effectively at a computer for extended time daily
Adequate mobility to provide campus tours for visiting community partners
Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
Lindenwood University, often referred to as Lindenwood or LU, is a private, coeducational, liberal arts university located in St. Charles, Missouri. Founded in 1827 by George Sibley and Mary Easton Sibley, it is the second oldest higher-education institution west of the Mississippi River and since 1990 the fastest growing university in the Midwest. The University offers more than 120 undergraduate and graduate degree programs to more than 16,000 students a year through values-centered programs that lead to development of the whole person. Lindenwood is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.