Under the direction of the Director of Operations and Administration, the Marketing Specialist aids in the development and execution of the marketing campaigns for undergraduate and graduate programs for the Rutgers School of Business–Camden (RSBC). The marketing campaign includes various outlets, such as paid social advertising, print collateral, and organic social media. The role will be responsible for helping to craft the overarching marketing plans for RSBC, ensuring an appropriate mix of traditional marketing and social media within the marketing strategies and campaigns, and developing social media campaigns, as well as carrying out the execution of the marketing strategy for paid advertising and organic social media daily. Further, the Marketing Specialist will track and monitor trends to ensure the distribution of marketing across outlets and programs. This position is seen as a critical component for strengthening the unit's overarching marketing campaign to help generate revenue growth and consistent branding and visibility for RSBC.
Additionally, the Marketing Specialist will develop high-quality marketing materials, edit and manage the content, and oversee the marketing collateral, including drafts developed by the Graphic Designer and Student Workers. The position will also assist in managing RSBC's website content and framework to ensure brand consistency.
This position will support marketing for all graduate and undergraduate programs within the RSBC. The individual in this role will work closely with the Dean, the Associate Dean of Undergraduate Programs, the Associate Dean of Graduate Programs, the Director of Operations and Administration, other members of RSBC staff/administration, the Rutgers–Camden Marketing team, and third parties to elevate RSBC's presence on social media channels and aid in outreach efforts via all marketing outlets to grow enrollment.
Minimum Education and Experience:
Requires a bachelor's degree in marketing or a related field or equivalent combination of education and/or experience
2-3 years of hands-on experience that is directly related to the duties and responsibilities specified
Requires relevant experience in an administrative function
Required Knowledge, Skills, and Abilities:
Knowledgeable of current social media and interactive management systems
Social media platform proficiency
Good communication and interpersonal skills
Digital advertising experience, including Google AdWords and geo-targeted ads
Experience with Salesforce is also a plus
The position requires proficiency with and seamless navigation of all current social media platform, including but not limited to: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Google Adwords, and YouTube, etc.
Physical Demands and Work Environment:
Position may be required to work evenings and weekends upon occasion.
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.