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MANAGER, ACADEMIC AND LIBRARY MARKETING (MILM),MIT Press, to manage day-to-day activities and communicate, market, and build MIT Press's message and brand among academic and library audiences. Will be responsible for developing, budgeting, and implementing cross-channel, data-informed marketing and communications strategies for all MIT Press institutional products, journals, books, and other products, with a specific focus on reaching academic partners, faculty, and libraries; conducting robust analysis of customer data and web traffic to optimize discovery and identify new opportunities; producing effective promotions materials and marketing collateral; managing advertising and marketing programs to public and academic libraries; overseeing textbook, exhibits, and journals review marketing programs; supervising the associate manager of textbooks marketing, the exhibits manager, and the global marketing manager.
REQUIRED: bachelor's degree in a related field; at least three years of experience; excellent writing, editing, analytical, organizational, and communication skills; strategic approach to daily activities; ability to work independently and as part of a team and manage an annual budget; deep knowledge of the media and marketplace; demonstrated proficiency with current and emerging social media and digital platforms; experience analyzing digital metrics; experience using Mailchimp, Hubspot or similar marketing automation tools; experience using content management systems such as Drupal; familiarity with social advertising platforms and owned social management tools such as Hootsuite; basic knowledge of HTML and CSS and familiarity with Drupal and Medium; proficiency with all Microsoft applications and Photoshop. PREFERRED: experience with Google Analytics and experience managing a team of two or more. Job #21298-7
Hybrid or remote work arrangements may be considered for this position.
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature