The Marketing Manager for Community Outreach and Engagement will be an important liaison between Desert Care Network hospitals and the communities we serve. The manager will develop and execute a plan to provide outreach and education to the community in support of key hospital programs and accreditations. The manager will be a key point of contact between internal teams (e.g. service line experts, hospital volunteers, employee activity committees) and external organizations (senior centers, patient advocacy, other charitable organizations). The manager will organize, align and promote educational events and sponsorships that ensure widespread awareness of Desert Care Networkâ��s brand and the services we provide.
The manager will report to the Group Marketing Director and have strong day-to-day interactions with the Chief Strategy Officer for Community Advocacy, as well as hospital service line and clinical leaders. This position will help build trusting and collaborative relationships with internal and external teams and astutely represent the hospital in establishing and maintaining effective community engagement within the mission, vision and values of Desert Care Network.
Essential Duties and Responsibilities
Ensures our participation in a robust calendar of educational and promotional events that support community awareness of our services and accreditations, including but not limited to Trauma Centers, Stroke Centers, Neonatal Intensive Care Unit, Baby-friendly Hospital, STEMI Receiving Center and other current and future programs.
Manages and expands the volunteer organizations at each of our hospitals to ensure high satisfaction levels among these important brand ambassadors.
Collaborates with service line leaders and designated outreach coordinators for key programs (e.g. stroke, cancer, NICU) to ensure we are meeting our goals for community education.
Coordinates with health care planning organizations (e.g. Desert Healthcare District, County and State Public Health) to ensure educational events include outreach to underserved communities.
Participates in the collaboration process with service line and clinical leaders, and Group team members to implement marketing programs that highlight key differentiators based on quality, service and/or outcomes, have measurable ROI and build better hospital/market brands through consistent messaging, differentiated value propositions and brand positioning within the market.
Seeks information and operates at a level of constant inquiry about priorities and key initiatives that can further differentiate the hospital within the market.
Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Participates in the planning, implementation, and management of the hospital marketing budget
Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the marketplace and translating the vision and mission of the hospital
Bachelorâ��s Degree in Marketing, Communications, Education, Public Health or relevant major is required
At least 1-3 year of related experience to the position
Demonstrated experience in managing multiple priorities and collaborating with multiple stakeholders
Knowledge, Skills, Abilities
A blend of abilities including building and managing relationships and creative thinking
Excellent communication skills, including writing, speaking and public presentation
An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
A proactive servicing approach and a strong sense of urgency to respond to matters on time
A collaborative style which engenders the respect of others
A team player who gains value in actively participating as a team member across various disciplines and organizational levels
Comfort with shifting priorities, and with working in a large, diffuse, highly matrixed environment
Prefer a high level of knowledge about the health care industry, local marketplace dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development
Prefer an ability to speak and write in Spanish
Authentic- Has deep integrity and holds personal and professional values consistent with Desert Care Networkâ��s mission, vision and values
Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a â��common touchâ�� to relate comfortably and effectively with people at all levels
Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
Professional â�� Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism
Primary Location: Palm Springs, California
Facility: Desert Regional Medical Center
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Tenet Healthcare Corporation (NYSE: THC) is a diversified healthcare services company headquartered in Dallas with 112,000 employees. Through an expansive care network that includes United Surgical Partners International, we operate 65 hospitals and approximately 510 other healthcare facilities, including surgical hospitals, ambulatory surgery centers, urgent care and imaging centers and other care sites and clinics. We also operate Conifer Health Solutions, which provides revenue cycle management and value-based care services to hospitals, health systems, physician practices, employers and other clients. Across the Tenet enterprise, we are united by our mission to deliver quality, compassionate care in the communities we serve.