Digital Marketing and Communications Administrator
Massachusetts Institute of Technology (MIT)
Location: Cambridge, Massachusetts
Internal Number: 21353
Information on MIT's COVID-19 vaccination requirement can be found at the bottom of this posting.
MARKETING AND COMMUNICATIONS ADMINISTRATOR, Center for Transportation & Logistics (CTL), to act as a creative and technical expert and provide hands-on support for external marketing, advertising, messaging, and general promotion for the CTL Supply Chain Exchange; research initiatives and labs; and publications, webinars, and events. Responsibilities include designing, writing, editing, and developing creative and original content/material; assisting with email content, list segmentation, and email scheduling and deployment; identifying and promoting researchers' publications/projects/events; identifying target audiences and recommending content; advising on digital marketing campaigns and helping monitor external contractors; analyzing campaign performance across digital channels and providing web and social media support; monitoring the continuous maintenance and development of the ctl.mit.edu and lab websites; creating brochures/flyers/posters/booklets; administering and maintaining direct marketing contact lists and databases; measuring and reporting on the effectiveness of marketing and communications campaigns; managing copyright requirements; and performing other duties as requested.
REQUIRED: bachelor's degree in marketing, communications, or related field; three years' related experience marketing across web, email, and social channels; high-level proficiency with Adobe Creative Suite, MS Office (especially Excel), web content management, and analytic (Drupal, WordPress, Google Analytics, HTML/CSS) and email marketing tools (MailChimp or similar); experience tailoring web content for search engine optimization; comfort using and creating content for social media platforms; experience with paid search and social media advertising; excellent organizational, interpersonal, writing, and proofreading skills; and ability to multitask and juggle multiple requests simultaneously, work effectively with employees at all levels, and represent CTL programs to external journalists and media. PREFERRED: experience with Salesforce, familiarity with database and CRM tools, and experience building online communities. Job #21353-7
The mission of MIT is to advance knowledge and educate students in science, technology and other areas of scholarship that will best serve the nation and the world in the 21st century whether the focus is cancer, energy, economics or literature