A cover letter is required for consideration for this position and should be attached as the first page of your resume document.
The Recruitment and Marketing Specialist is a pivotal member of the Graduate Programs staff tasked with creating a cohesive communication and marketing strategy for all graduate programs at the University of Michigan – Flint. The position will work hand-in-hand with academic departments to create recruitment and marketing plans to assist units in reaching their enrollment goals and support both centralized and departmental efforts to enhance all graduate programs across the university.
Develops, coordinates, plans, implements, supervises, and evaluates domestic and international graduate recruitment and communication plans, programs and materials for UM-Flint graduate programs.
In conjunction with the Director of Graduate Programs and other staff, works to update and improve all communication plans within Graduate Programs Admissions Customer Relationship Management (CRM) system - TargetX.
Works with faculty and staff among the six colleges/schools to highlight current students and alumni. Also works with programs to increase media attention to graduate programs, faculty, and students.
Creates individual programmatic marketing plans in conjunction with departments.
Along with the Director and other staff, coordinates the development and implementation of recruitment goals and objectives. Monitors enrollment trends and adjusts short and long-term recruitment strategies accordingly.
Develops and manages content for online and print media in conjunction with University Marketing and Communications (MAC), including brochures, direct mail, social media, websites, and other media.
Coordinates and evaluates web-based promotions such as email, display, pay-per-click and digital campaigns, search engine optimization, webinars, and social media using available analytical tools and taking data to identify appropriate delivery methods for recruitment efforts.
Plans and monitors recruitment budget.
Represents Office of Graduate Programs at events both in-person and online.
Other related duties as assigned.
Bachelor’s degree required.
Previous experience with marketing, recruitment and/or communications is required including print, website, social media, digital advertising, and other media communications is required.
Excellent written and oral communication skills, including strong presentation skills.
Demonstrated experience working independently and using sound independent judgment.
Minimum 3-5 years of college admissions/recruitment experience, marketing, and/or communications is desired.
Familiarity with a Customer Relationship Management (CRM) tool, preferably TargetX (Salesforce)
Experience using Google Analytics
Experience using social media management and strategy.
A consistent hybrid work schedule (some days on campus and some days working remotely) is available for this position at this time. However, this is subject to change based upon the duties of the position and the needs of the department.
In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.
Generous time off
A retirement plan that provides two-for-one matching contributions after 12 months of eligible service, with immediate vesting.
Many choices for comprehensive health insurance.
Long-term disability coverage
Flexible spending accounts for healthcare and dependent care expenses
Eligibility for benefits is based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility and download the Comprehensive Benefits for Faculty and Staff flier.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an equal opportunity/affirmative action employer.
U-M COVID-19 Vaccination Policy
COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.
UM-Flint is among the top tier, regional comprehensive public universities in the Midwest. UM-Flint currently enrolls approximately 7,000 students, has a broad and diverse alumni base of over 48,000, and is home to high caliber faculty and dedicated staff, and recently updated its Carnegie classification to Doctoral/Professional.