Director of Digital Marketing and Content Strategy
Brooklyn College (CUNY)
Location: Brooklyn, NY, 11225, USA
Internal Number: 24547
Director of Digital Marketing and Content Strategy
The Director of Digital Marketing and Content Strategy reports to the AVP for Marketing and Communications provides strategic direction for video and photography projects to enhance college marketing efforts and oversees the team that produces content and copy for marketing materials including social media channels, alumni magazine, e-newsletters, admissions, and fundraising campaigns.
In addition to the CUNY Title Overview, typical duties include, but are not limited to:
Leads the college???s marketing efforts for admissions and advancement including advertising campaigns, social media, copywriting for all materials and platforms, as well as editorial and multimedia content development for the purposes of engaging priority audiences.
Develops a digital-first marketing strategy to promote academic programs at the college in collaboration with admissions team and academic leadership ensuring that plans align with the college???s approved enrollment goals.
Collaborates with digital design and production team on marketing concepts and provides/oversees all marketing copy for campaigns ensuring that it aligns with brand strategy and messaging developed for the college and each of its schools.
Develops robust social media strategy, plan, and guidelines for the college accounts driven by marketing goals and focusing on high-impact platforms and content.
Oversees all communications with prospective students + current students + alumni to ensure quality, brand alignment, as well as streamlined and consistent information.
Provides advertising strategy and media buying oversight working with key stakeholders to ensure alignment with enrollment goals as well as campaign analytics and reporting.
Develops and analyzes key metrics of marketing effectiveness and produces regular reports on marketing performance with prospective student and alumni + donor audiences.
Provides overall strategic direction to content producers ensuring that tools and tactics are on message, on schedule, within budget, and are effective at meeting college marketing goals.
Hires and supervises full-time and part-time staff, student employees, and interns as needed providing regular feedback and conducting performance reviews.
Collaborates with digital design and production team on long-term multimedia asset management plan.
Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.
Bachelor's Degree and eight years' related experience required.
Eight years of relevant professional experience in a marketing capacity, as well as, 5+ years of staff management experience.
Proficiency in managing social media platforms for business required.
Excellent verbal and written communication skills; diplomatic attitude; and strong organizational, planning, and time management abilities.
Experience in higher education or nonprofit institutions preferred.
CUNY TITLE OVERVIEW
Develops, implements, and oversees College-wide marketing plans to achieve institutional goals.
Designs and executes a comprehensive strategic plan for marketing, advertising and communications
Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals
Provide professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media
Manages and develops internal staff and external resources
Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns
Performs related duties as assigned.
Higher Education Officer
COMPENSATION AND BENEFITS
Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
From our job posting system, select "Apply Now', create or log in to a user account, and provide the requested information. If you are viewing this posting from outside our system, please visit https://cuny.jobs/brooklyn-college/new-jobs/ .
Applicants are asked to upload a cover letter with salary requirement, resume, three professional writing samples, and three professional references in the pdf format.
Open until filled with review of applications to begin June 22, 2022.
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
With more than 18,000 students enrolled in 120 undergraduate and graduate degree programs in the humanities, social, behavioral and natural sciences, education, business, and the arts, Brooklyn College is renowned for its rigorous academics, diverse student body, award winning faculty, and highly affordable tuition. Located on a beautifully landscaped 35-acre campus, the campus offers a rich student life in an exciting urban environment.