The GDIG marketing manager is responsible for assisting in the planning and execution of marketing activities with the goal of maximizing asset performance for Greystar owned, multifamily assets.
JOB DESCRIPTION
Works with supervisor, business leaders and client to develop client marketing playbook and individual asset marketing strategies, timelines, and budgets within an assigned portfolio that promote each community's brand and achieve its business goals over the life of the asset.
Manages relationships with outside marketing suppliers to deliver individual project identities, marketing campaigns, visual media, websites, sign programs and other online and offline marketing communications.
Implements and executes marketing plan for each community within assigned portfolio consistent with client marketing playbook.
Ensures all marketing activities are consistent with Greystar(r) and community brand standards to ensure that our mission, core values, "voice," trademarks, logos, colors, typography, and regulatory restraints are consistently applied to all marketing communications.
Monitors business activities for assigned portfolio to measure and report on marketing metrics, reputation sentiment, and evaluates the business impact of marketing activities, to make recommendations for optimizing results
Participates in the annual business planning and budgeting process for each community by recommending marketing and advertising strategies.
Manages on-boarding and off-boarding of communities within assigned portfolio.
Provides on-going marketing support to community teams, business leaders, and client.
May participate in four-person team responsible for overall asset performance success with client representative, operations leader, and capital improvements representative.
May supervise other team members.
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Depending on the position offered, regular full-time and part-time team members may be eligible to participate in a bonus program in addition to their base salary. Once eligible, team members may participate in the 401k plan. Regular, full-time team members are also offered a range of medical, financial, and/or other benefits from which to choose.
Greystar will consider for employment qualified applicants with arrest and conviction records.
National Platform with Local ExpertiseGreystar, founded in 1993, provides world-class service in the multifamily real estate business. Our innovative business model integrates the management, development and investment disciplines of the multifamily industry on both national and local levels. This unique approach and our commitment to hiring the very best multifamily professionals have resulted in record growth, making us one of the most respected and trusted multifamily real estate companies in the country.Because our business model includes both investment and service-oriented businesses, we’re able to maintain a constant presence in local markets and create value in all phases of the real estate cycle. Our national platform provides economies of scale, financial sophistication, institutional quality reporting and tremendous capital relationships, while our city offices provide local market expertise and execution.Our dedication to redefining excellence in apartment living means we’re constantly exploring innovative ideas and pioneering new ways to serve our residents and clients. The Greystar team is more than 5,300 team members strong and growing. Check out the latest opportunities.
