WashREIT is a publicly traded company transitioning from a diversified REIT into a pure multifamily REIT and expanding from the DC metropolitan area into Southeastern markets. We’re growing for sure!
To support this transition, we have created a new position for a Marketing Manager responsible for marketing and resident engagement programs across our portfolio of properties.
You are a good fit if you have had progressively more responsibilities for in B2C marketing, have a strong foundational knowledge of branding, campaign strategy, and data-driven decision making. In this role, you will be directly supporting our leasing teams and addressing resident and prospect needs: a customer service-focused approach is essential.
In this role, you will be working a flexible 3/2 (office/remote) hybrid schedule.
Partner with regional and community managers to develop, implement and manage end-to-end marketing programs and campaigns to support corporate initiatives and company-wide marketing programs, as assigned, including both consumer-facing and employee-facing campaigns.
Work closely with internal teams and external partners in the areas of PPC, website maintenance and SEO, social media content and advertising, internet listing services, virtual leasing, and resident resources.
Create, monitor, manage, and analyze all community marketing/advertising budgets and performance for assigned communities, with a focus on improved strategy, best practices and innovation for assigned portfolio of properties.
Identify opportunities for improvement based on the customer lifecycle and feedback from community teams and residents.
Train community teams on best practices, relevant platforms, and customer service expectations as relevant.
Manage third party partners by driving for both performance and efficiency. Assess new partner opportunities as needs or opportunities arise.
Collaborate with the team to provide recommendations that further enhance production project efficiencies, monthly media acquisition and inventory processes.
Research, gathering and copywriting pertinent to corporate award submittals. Source award opportunities and maintain awards chart.
Assists in developing internal communications and engagement campaigns
Manages internal communications platform including mobile app and intranet
Drafts internal communications content as needed
Actively promotes cross-sharing of best practices across property teams through internal comms platforms
Progressively more responsible experience in B2C marketing management and strategy.
Demonstrated leadership and organizational management skills, including strong interpersonal skills.
Superior verbal and written communication skills including a capacity to effectively present to a variety of audiences, summarize reporting, and make solid recommendations to optimize marketing campaigns.
Advanced proficiency with MS Office Suite, Adobe Creative Suite, CRM software, Mailchimp, WordPress, social media platforms, and other creative software.
Functional knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Familiarity with WordPress and other web development platforms (e.g. Square Space, Wix)
Yardi experience a strong plus.
Strong customer service orientation and ability to champion through daily interactions.
Champions commitment to Diversity, Equity, Inclusion & Belonging initiatives.
WHO IS WashREIT?
WashREIT, publicly traded on the NYSE under the symbol WRE, owns approximately 8,200 residential apartment homes in the Washington, DC metro and the Southeast. WashREIT also owns and operates approximately 300,000 square feet of commercial space in the Washington, DC metro region. We are focused on providing quality housing to under-served, middle-income renters in submarkets poised for strong, sustained demand. With a proven track record in residential repositioning, we are utilizing the experience and research from the Washington, DC metro region to continue to grow as we geographically diversify into Southeastern markets. We are targeting the deepest demand segments in submarkets with the greatest probability of rent growth outperformance and tailoring our specific investment strategy to best create value.
WHY WORK AT WashREIT?
We’re team players! We value our open culture working in a collaborative environment that values interdisciplinary teamwork, creative ideas and uncommon solutions.
We practice corporate responsibility! Our focus on sustainability creates positive environmental, social, and ethical impacts in the regions where our residents live.
We are creative, committed, and ambitious! Our flat organizational structure facilitates frequent, meaningful interactions with company executives, and our commitment to teamwork and entrepreneurial spirit enables employees at every level to conceptualize ideas and make them happen.
We provide outstanding compensation and benefits! You will be paid well for your work, with a competitive wage and will be eligible for incentive compensation based on your efforts and company performance. Our flex vacation policy gives you the flexibility to take the time off when you need it and our hybrid work schedule respects your work/life balance.
We are an equal opportunity employer and are committed to diversity, equity, inclusion, and belonging! We believe diversity drives innovation. Companies that are diverse are proven to be better companies. We are building a culture where differences are valued and creating an environment for people to do what they do best while learning, growing, and affecting company change through meaningful contributions.
COVID-19 COMPLIANCE As a condition of employment, all new hires must be fully vaccinated by their start date, and have obtained a booster shot no later than their eligibility or thirty days from hire (if eligible).
WashREIT, publicly traded on the NYSE under the symbol WRE, is a trusted authority in one of the most competitive real estate markets in the country. We own a research-driven portfolio of value-oriented multifamily properties (7,000+ units) located in high-growth Washington, DC metro submarkets and are expanding our reach into Southeastern markets (700+) and fully transforming into a multifamily REIT.