Assistant Director of Marketing and Fan Engagement
California Baptist University
Location: Riverside, California
Type: Full Time
Required Education: 4 Year Degree
Internal Number: S1115P
SUMMARY: The primary goals will always be to extend California Baptist University’s brand’s reach, by coordinating and implementing marketing plans for the athletic department and its athletic programs. The successful candidate will be responsible for the marketing, promotions, and fan engagement initiatives for the department and each of its 21 sport programs. These initiatives should focus on increasing attendance at events, and generating revenue by building the student and fan experience in strategic and creative ways while advancing the Lancers brand.
ESSENTIALDUTIESANDRESPONSIBILITIESinclude the following. Other duties may be assigned.
Understand and agree to abide by the mission of CBU and the CBU Athletics Department.
Develop and execute short and long-term strategic marketing, advertising and promotional plans to increase brand awareness, attendance and revenue for men’s and women’s sports.
Responsible for creating marketing plans and fan engagement strategies for assigned programs.
Lead on-campus marketing strategy to reach students, faculty, and staff.
Oversee the music approval process for in-game experiences.
Develop community outreach plans enhancing relationships with community groups, churches, chambers, and businesses with a focus on increasing attendance for home sporting events.
Distribute marketing materials for sponsors, vendors, campus departments and other key audiences.
Coordinate the recruiting and selection of seasonal marketing interns and the Crazie Crew program. Schedule hours per week assignments, oversee timecards, participate in weekly meetings and set-up and tear down of Lancer events.
Develop promotions schedule for Lancer athletics, research, and purchase promotional items for selected games.
Assist in executing Jr. Lancers Kids Club experiences at home games.
Assist in developing and overseeing Lancers Reading Program.
Communicate with coaches and discuss improvements and requests for marketing strategies and the gameday experience.
Represent California Baptist University athletics when attending community events, luncheons, business meetings, etc.
Maintain up-to-date information of sports regulations, rule changes, conference and NCAA policies, and report all compliance issues to compliance office.
Write PA scripts for assigned CBU Athletic events.
Create a marketing student worker plan to increase awareness of on-campus athletic events, maximizing the use of flyers, hard signage, and on-campus digital signage.
Make recommendations to improve gameday efficiencies.
Make recommendations on improving live gameday fan experiences.
SUPERVISORYRESPONSIBILITIES: This position could be responsible for assigning work and/or giving direction to part-time Student Workers, in order to complete office work assignments.
OTHERSKILLSANDABILITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Ability to promote the philosophy and objectivity of the intercollegiate athletics programs, including adherence to all department policies and procedures, as well as the rules and regulations of the university and the NCAA.
Skill in the use of personal computers and related software applications.
A thorough knowledge of: Business English and arithmetic; general office methods, procedures and practices.
Ability to plan, develop, and coordinate multiple projects.
Ability to read and write at a level appropriate to the duties of the position.
Ability to gather data, compile information, and prepare reports.
Strong interpersonal and communication skills, and the ability to work effectively with a diverse faculty, staff and student body.
Ability to supervise and train staff, including organizing, prioritizing, and scheduling work assignments.
Strong organizational skills and detail oriented.
Ability to maintain confidentiality.
Excellent telephone courtesy, knowledge and experience.
Ability to coordinate and organize meetings and/or special events.
Ability to travel locally, and work nights/weekends and holidays.
Ability to interpret, adapt, and apply guidelines and procedures.
Ability to make administrative/procedural decisions and judgments.
Ability to create, compose, and edit written materials.
Ability to investigate and analyze information and to draw conclusions.
EDUCATION and/or EXPERIENCE: Bachelor’s degree from four-year college or university; or two to three years related experience and/or training; or equivalent combination of education and experience. Prior collegiate sports and/or professional experience is strongly preferred with an emphasis on fan engagement and sports marketing.
California Baptist University is among the nation’s largest private Christian colleges and universities located in Southern California, with a Fall 2021 enrollment of 11,491 students. CBU’s beautiful 160-acre main campus in Riverside, Calif., is situated in the heart of the historic Magnolia Avenue district just a short drive from popular beaches and mountain resorts. CBU competes at the NCAA Division I level and is primarily a member of the Western Athletic Conference.